Home / Knowledge / News / Apparel/Garments / Hammer signs deal with DryWear Apparel on performance line
Hammer signs deal with DryWear Apparel on performance line
15
Jul '14
Hammer Strength, a Life Fitness brand, announced it has signed an exclusive licensing agreement with DryWear Apparel, LLC. to market a line of base layer clothing with innovative moisture management technology under the Hammer Strength Apparel label. 
 
“We lay claim to be the world’s driest performance wear…guaranteed,” said Peter Durment, President of DryWear Apparel. “Consumers familiar with the Hammer Strength brand are serious athletes that train like professionals. They will appreciate the superior moisture management of Drywear TRANSPOR technology, which helps our apparel outperform some of the most popular brands for moisture management.”
 
Hammer Strength Apparel works with a bi-layer fabric construction to keep a continuously dry layer, featuring innovative TRANSPOR yarns, closest to the skin. The TRANSPOR yarns relentlessly wick moisture from the athlete’s skin one-way only to the outside wicking layer of the fabric, which evenly distributes and quickly evaporates the moisture. 
 
The result is a garment that feels constantly cool next to the skin as it dries effectively on the outside. The apparel is designed for anyone needing exceptional moisture management such as extreme athletes, fire fighters, police officers, the military and more.
 
“Hammer Strength equipment is rugged and reliable, and is designed to allow exercisers to focus on enhanced performance and movement,” said Chris Clawson, President of Life Fitness. “We’re excited to partner with DryWear to bring that same focus to the new line of Hammer Strength Apparel and help serious exercisers train to be their best.”
 
A recent independent test of the MMT (Moisture Management Technology) Index comparing performance wear on the market ranked Hammer Strength Apparel first among a comprehensive list of popular, high-performance brands. Their test results blew away the competition, earning more than 900 times the index points for moisture management effectiveness compared to the leading brands.
 
About Hammer Strength Apparel: 
Hammer Strength Apparel offers performance athletes and those in extreme heat conditions the world’s best moisture management, powered by Drywear TRANSPOR technology. The innovative, bi-layer construction of the apparel keeps the wearer drier and more comfortable for ultimate performance. The apparel is available in three different performance lines.
 

Hammer Strength Apparel

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Courtesy: Brook Brothers

Apparel/Garments | On 29th May 2017

America's Brooks Brothers added to CLiQ

Tata CLiQ Luxury, Tata group’s multi-brand, luxury e-commerce...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search