Home / Knowledge / News / Apparel/Garments / Myntra unveils football club Arsenal's kits from PUMA
Myntra unveils football club Arsenal's kits from PUMA
16
Jul '14
With the football fever gripping the nation like never before, Myntra.com, India’s leading fashion hub, is metamorphosing itself into a football fan’s paradise. After the launch of its dedicated ‘Football Store’, Myntra.com is now unveiling the much anticipated, new Arsenal Football Club Home and Away kits from PUMA.

Arsenal fans in India will now have the unique opportunity to be the first few to have the privilege of owning their favorite club’s latest season merchandise by PUMA. The collection is spread over 34 different styles, across 43 Arsenal products, priced from Rs. 599 to Rs. 12,999

Myntra’s association with PUMA takes a new leaf with the Arsenal merchandise being available exclusively online first on myntra.com, aligned with the global PUMA-Arsenal launch. Over the next few days Myntra and PUMA will host a series of fan engagement initiatives through social media contests and other activities which began on 11th July and will be open till 25th July 2014. The winners of the contest will be announced on 10th August and Myntra will provide them with a once in a lifetime opportunity to watch an Arsenal match LIVE, in addition to winning a host of Arsenal merchandise.

Speaking on the launch of this exclusive online collection, Vikas Ahuja, Chief Marketing Officer, Myntra, said, “It's a huge honour to be involved with one of the most successful clubs in English football. We are excited to launch PUMA’s exclusive Arsenal collection at a time when the football fever is at its peak, creating more demand for our exclusive World Cup store. With the launch of original Arsenal merchandise, we are actively engaging shoppers who live by the game and aim to create a strong brand loyalty.”

The exclusive Arsenal collection for the 2014/15 season will also be available in PUMA stores across New Delhi (South Extension, Connaught Place, Pacific Mall), Bangalore (100 Feet Road and Brigade), Mumbai (Linking Road and Colaba), Pune (Aundh) and Goa (Panjim). It will be available in all other PUMA exclusive outlets from 1st August onwards.

In May 2014, Myntra launched an exclusive ‘Football Store’ where seven exclusive country team merchandize by popular sports brands like PUMA, Nike, Adidas, FIFA etc. were offered to football fans across the country. The online store has also been providing engaging content around the game and fashion tips to look one’s sporty best this football season.

Myntra.com


Must ReadView All

Two slabs of GST will affect Bengaluru garment units: SIGA

Apparel/Garments | On 23rd Jan 2018

Two slabs of GST will affect Bengaluru garment units: SIGA

The South India Garment Association (SIGA) has voiced its concern...

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Interviews View All

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search