Home / Knowledge / News / Apparel/Garments / Myntra unveils football club Arsenal's kits from PUMA
Myntra unveils football club Arsenal's kits from PUMA
16
Jul '14
With the football fever gripping the nation like never before, Myntra.com, India’s leading fashion hub, is metamorphosing itself into a football fan’s paradise. After the launch of its dedicated ‘Football Store’, Myntra.com is now unveiling the much anticipated, new Arsenal Football Club Home and Away kits from PUMA.

Arsenal fans in India will now have the unique opportunity to be the first few to have the privilege of owning their favorite club’s latest season merchandise by PUMA. The collection is spread over 34 different styles, across 43 Arsenal products, priced from Rs. 599 to Rs. 12,999

Myntra’s association with PUMA takes a new leaf with the Arsenal merchandise being available exclusively online first on myntra.com, aligned with the global PUMA-Arsenal launch. Over the next few days Myntra and PUMA will host a series of fan engagement initiatives through social media contests and other activities which began on 11th July and will be open till 25th July 2014. The winners of the contest will be announced on 10th August and Myntra will provide them with a once in a lifetime opportunity to watch an Arsenal match LIVE, in addition to winning a host of Arsenal merchandise.

Speaking on the launch of this exclusive online collection, Vikas Ahuja, Chief Marketing Officer, Myntra, said, “It's a huge honour to be involved with one of the most successful clubs in English football. We are excited to launch PUMA’s exclusive Arsenal collection at a time when the football fever is at its peak, creating more demand for our exclusive World Cup store. With the launch of original Arsenal merchandise, we are actively engaging shoppers who live by the game and aim to create a strong brand loyalty.”

The exclusive Arsenal collection for the 2014/15 season will also be available in PUMA stores across New Delhi (South Extension, Connaught Place, Pacific Mall), Bangalore (100 Feet Road and Brigade), Mumbai (Linking Road and Colaba), Pune (Aundh) and Goa (Panjim). It will be available in all other PUMA exclusive outlets from 1st August onwards.

In May 2014, Myntra launched an exclusive ‘Football Store’ where seven exclusive country team merchandize by popular sports brands like PUMA, Nike, Adidas, FIFA etc. were offered to football fans across the country. The online store has also been providing engaging content around the game and fashion tips to look one’s sporty best this football season.

Myntra.com

Must ReadView All

L-R: Smriti Irani, Vanathi Srinivasan and M Senthilkumar

Textiles | On 30th Sep 2016

Textile industry appeals for cotton fibre security

A pan-India textile industry delegation has urged Union textiles...

Courtesy: Kelheim Fibre

Textiles | On 30th Sep 2016

Kelheim Fibres develops static dissipative viscose fibre

Germany based specialty fibre producer Kelheim Fibres has developed a ...

Apparel/Garments | On 30th Sep 2016

Cambodian workers to get $153 minimum wage from Jan

Garment workers in Cambodia would get a minimum wage of $153 per...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

Veronique Lee
Modavanti

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search