With the football fever gripping the nation like never before, Myntra.com, India’s leading fashion hub, is metamorphosing itself into a football fan’s paradise. After the launch of its dedicated ‘Football Store’, Myntra.com is now unveiling the much anticipated, new Arsenal Football Club Home and Away kits from PUMA.
Arsenal fans in India will now have the unique opportunity to be the first few to have the privilege of owning their favorite club’s latest season merchandise by PUMA. The collection is spread over 34 different styles, across 43 Arsenal products, priced from Rs. 599 to Rs. 12,999
Myntra’s association with PUMA takes a new leaf with the Arsenal merchandise being available exclusively online first on myntra.com, aligned with the global PUMA-Arsenal launch. Over the next few days Myntra and PUMA will host a series of fan engagement initiatives through social media contests and other activities which began on 11th July and will be open till 25th July 2014. The winners of the contest will be announced on 10th August and Myntra will provide them with a once in a lifetime opportunity to watch an Arsenal match LIVE, in addition to winning a host of Arsenal merchandise.
Speaking on the launch of this exclusive online collection, Vikas Ahuja, Chief Marketing Officer, Myntra, said, “It's a huge honour to be involved with one of the most successful clubs in English football. We are excited to launch PUMA’s exclusive Arsenal collection at a time when the football fever is at its peak, creating more demand for our exclusive World Cup store. With the launch of original Arsenal merchandise, we are actively engaging shoppers who live by the game and aim to create a strong brand loyalty.”
The exclusive Arsenal collection for the 2014/15 season will also be available in PUMA stores across New Delhi (South Extension, Connaught Place, Pacific Mall), Bangalore (100 Feet Road and Brigade), Mumbai (Linking Road and Colaba), Pune (Aundh) and Goa (Panjim). It will be available in all other PUMA exclusive outlets from 1st August onwards.
In May 2014, Myntra launched an exclusive ‘Football Store’ where seven exclusive country team merchandize by popular sports brands like PUMA, Nike, Adidas, FIFA etc. were offered to football fans across the country. The online store has also been providing engaging content around the game and fashion tips to look one’s sporty best this football season.