Arsenal fans in India will now have the unique opportunity to be the first few to have the privilege of owning their favorite club’s latest season merchandise by PUMA. The collection is spread over 34 different styles, across 43 Arsenal products, priced from Rs. 599 to Rs. 12,999
Myntra’s association with PUMA takes a new leaf with the Arsenal merchandise being available exclusively online first on myntra.com, aligned with the global PUMA-Arsenal launch. Over the next few days Myntra and PUMA will host a series of fan engagement initiatives through social media contests and other activities which began on 11th July and will be open till 25th July 2014. The winners of the contest will be announced on 10th August and Myntra will provide them with a once in a lifetime opportunity to watch an Arsenal match LIVE, in addition to winning a host of Arsenal merchandise.
Speaking on the launch of this exclusive online collection, Vikas Ahuja, Chief Marketing Officer, Myntra, said, “It's a huge honour to be involved with one of the most successful clubs in English football. We are excited to launch PUMA’s exclusive Arsenal collection at a time when the football fever is at its peak, creating more demand for our exclusive World Cup store. With the launch of original Arsenal merchandise, we are actively engaging shoppers who live by the game and aim to create a strong brand loyalty.”
The exclusive Arsenal collection for the 2014/15 season will also be available in PUMA stores across New Delhi (South Extension, Connaught Place, Pacific Mall), Bangalore (100 Feet Road and Brigade), Mumbai (Linking Road and Colaba), Pune (Aundh) and Goa (Panjim). It will be available in all other PUMA exclusive outlets from 1st August onwards.
In May 2014, Myntra launched an exclusive ‘Football Store’ where seven exclusive country team merchandize by popular sports brands like PUMA, Nike, Adidas, FIFA etc. were offered to football fans across the country. The online store has also been providing engaging content around the game and fashion tips to look one’s sporty best this football season.
Textiles | On 24th Jan 2017
President Donald Trump has set the ball rolling for withdrawal of the ...
Textiles | On 24th Jan 2017
The domestic consumption of cotton during the crop season 2016-17...
Apparel/Garments | On 24th Jan 2017
Provider of reverse logistic excess inventory solutions for specialty ...
Dow Microbial Control
'Silvadur is most rapidly adopted in areas where hygiene-conscious and...
‘Sustainable fashion is trending upwards, slowly but surely, as people...
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016
'Major problem in the textile machinery manufacturing industry is the lack ...
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
InvestKonsult Sweden AB
Investkonsult Sweden AB has been buying and selling second-hand textile...
Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
Apparel/Garments | On 23rd Jan 2017