Home / Knowledge / News / Apparel/Garments / Perry Ellis's Savane unveils traditional sportswear line
Perry Ellis's Savane unveils traditional sportswear line
18
Jul '14
Perry Ellis International, Inc. announces the launch of a full updated traditional sportswear collection under its Savane brand. The expansion builds on the brand's success as an innovator in the men's bottoms business, with the addition of shirts, suit separates, sport coats and other key items to the brand's current extensive offering of performance khakis, dress pants, denim and walk shorts.
 
This full lifestyle expansion was initiated based on the brand's rapid growth and requests for a wider array of Savane products from consumers who are loyal to the brand. PEI views the expansion as the natural extension of the continued commitment to produce broad, all-encompassing menswear performance apparel designed to complement and simplify a man's multifaceted life and busy daily routine.
 
Success of the Savane brand is based on our approach to menswear design; performance, comfort and innovation. These three pillars will remain the focus for all new initiatives for the brand. Innovation from the highly successful Savane pants line will be rolled out into sports shirts, suit separates, and sport coats, including the Travel Intelligence line, featuring superior no-iron performance with next generation Crush Proof technology for ultimate wrinkle resistance and recovery. 
 
Meanwhile, the brand continues to make the inclusion of "out of sight" comfort elements a key cornerstone of  their product development, creating more comfortably fitting garments with no compromise on style. Additionally, there will also be expansion of the Savane Eco Start earth friendly, sustainability driven products that feature Unifi's recycled Reprieve yarns.  
 
"Savane is one of the fastest growing businesses in the PEI brand portfolio," said Oscar Feldenkreis, president and COO of Perry Ellis International. "Our success and significant growth provides our key retail partners with a successful brand platform and the confidence to invest in new categories for an even wider profile to meet consumer needs."
 
Supporting this brand expansion is a marketing strategy that is designed to reach and engage the consumer in new ways, leveraging a media plan that balances branded point of sales presence, traditional print advertising, (including ESPN Magazine) and strategically targeted digital efforts.
 
The current campaign, shot by respected fashion photographer Todd Norwood, focuses on an overall "Sports/Athletic" aesthetic, with a high energy, clean, clear graphic approach.
 
An in-store marketing launch of the Savane Eco Start chino produced a tremendous win, generating great results at retail and garnering recognition within the advertising industry, earning a 2014 Silver Addy award from the prestigious American Advertising Federation in the category of Sales Promotion campaigns.
 

Perry Ellis International


Must ReadView All

Textiles | On 28th May 2016

US to rethink on inclusion of Indian PET in GSP

With the US set to rethink the inclusion of polyethylene...

Textiles | On 28th May 2016

China’s textile exports marginally down in Jan-April

The exports of textiles and apparel from China dropped marginally...

Textiles | On 28th May 2016

MMF sector seeks anti-dumping duty on Chinese fabrics

Reeling under the impact of cheap Chinese fabrics, Surat’s textile...

Interviews View All

Neel Sawhney
One Friday

What is the overall size and growth of the market for kidswear in India?...

Priyanka
Studio Priyanka Rajiv

To which countries does India export majority of its hand-embroidered...

Claudia Kersten
Global Organic Textile Standard

What benefits can MSMEs have from GOTS certification? What is the...

Ashok Desai
Bombay Textile Research Association

<b><i>Bombay Textile Research Association (BTRA) is a leading name in...

Silke Brand-Kirsch
Schlegel und Partner

<b><i>Silke Brand-Kirsch, executive partner of Schlegel und Partner, a...

Giorgio Mantovani
Corman S.p.A

<b><i>Giorgio Mantovani, MD of Corman, with a presence in both Milano and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search