Home / Knowledge / News / Apparel/Garments / Perry Ellis's Savane unveils traditional sportswear line
Perry Ellis's Savane unveils traditional sportswear line
18
Jul '14
Perry Ellis International, Inc. announces the launch of a full updated traditional sportswear collection under its Savane brand. The expansion builds on the brand's success as an innovator in the men's bottoms business, with the addition of shirts, suit separates, sport coats and other key items to the brand's current extensive offering of performance khakis, dress pants, denim and walk shorts.
 
This full lifestyle expansion was initiated based on the brand's rapid growth and requests for a wider array of Savane products from consumers who are loyal to the brand. PEI views the expansion as the natural extension of the continued commitment to produce broad, all-encompassing menswear performance apparel designed to complement and simplify a man's multifaceted life and busy daily routine.
 
Success of the Savane brand is based on our approach to menswear design; performance, comfort and innovation. These three pillars will remain the focus for all new initiatives for the brand. Innovation from the highly successful Savane pants line will be rolled out into sports shirts, suit separates, and sport coats, including the Travel Intelligence line, featuring superior no-iron performance with next generation Crush Proof technology for ultimate wrinkle resistance and recovery. 
 
Meanwhile, the brand continues to make the inclusion of "out of sight" comfort elements a key cornerstone of  their product development, creating more comfortably fitting garments with no compromise on style. Additionally, there will also be expansion of the Savane Eco Start earth friendly, sustainability driven products that feature Unifi's recycled Reprieve yarns.  
 
"Savane is one of the fastest growing businesses in the PEI brand portfolio," said Oscar Feldenkreis, president and COO of Perry Ellis International. "Our success and significant growth provides our key retail partners with a successful brand platform and the confidence to invest in new categories for an even wider profile to meet consumer needs."
 
Supporting this brand expansion is a marketing strategy that is designed to reach and engage the consumer in new ways, leveraging a media plan that balances branded point of sales presence, traditional print advertising, (including ESPN Magazine) and strategically targeted digital efforts.
 
The current campaign, shot by respected fashion photographer Todd Norwood, focuses on an overall "Sports/Athletic" aesthetic, with a high energy, clean, clear graphic approach.
 
An in-store marketing launch of the Savane Eco Start chino produced a tremendous win, generating great results at retail and garnering recognition within the advertising industry, earning a 2014 Silver Addy award from the prestigious American Advertising Federation in the category of Sales Promotion campaigns.
 

Perry Ellis International

Must ReadView All

Textiles | On 29th Sep 2016

CAI keeps 2016-17 cotton output at 336 lakh bales

The Cotton Association of India (CAI) has estimated cotton crop for...

Courtesy: Nandan Denim

Textiles | On 29th Sep 2016

Nandan Denim to raise Rs 100 crore through FPIs

Indian denim fabric producer Nandan Denim Ltd (NDL) plans to raise Rs ...

Apparel/Garments | On 29th Sep 2016

Outlook for Cambodia’s economy remains robust: ADB

Backed by 9.4 per cent growth in exports from the garment and...

Interviews View All

Abhishek Ganguly
Puma India

Sunil Rathore
Lacoste India

Dharmendra Shah
Ozone PB Spintex Limited

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search