Home / Knowledge / News / Apparel/Garments / Peter England takes virtual football viral on social media
Peter England takes virtual football viral on social media
18
Jul '14
Brands are constantly looking for ways to connect with their TG and engage with them and social media has proved to be the perfect platform to do so. By actively involving their consumers on social media, brands are now able to create a two-way communication system which connects them with their TG in a better way, resulting in an enhanced consumer experience. Not only has it helped brands in understanding the needs of their audience it has also facilitated the creation of an engaging platform.  
 
The perfect example for the above is #TweetaGoal where Peter England invited fans to play the world’s 1st game of football on Twitter. A platform where style met passion, the concept was so unique and engaging that it started trending on trendsmap within a day itself! With double the fun and excitement, through this contest Peter England showed that by thinking out of the box one could really get people to connect and engage with the brand on a different level. 
 
Following an initial buzz about the campaign, a micro site was launched that gave the details on how to play, winning goodies and the list of winners. The brand asked fans to show support for their favourite team with #TweetaGoal while continuously tweeting about them.
 
The rules of the game - The more you tweet, higher is your “ball possession” but if you let someone “Tweet Beat” you, the ball goes to the other user. At the rate of 1 tweet every 2 seconds multiple players were frantically tweeting to take possession of the ball.  At random moments of the 90 minute game, goals were scored.  The last player to hold possession when the goal occurred was the goal scorer. 
 
To stimulate the actually intensity of a football match and make the activity more engaging, yellow cards and red cards were given to users who put up spams on the page. The dreaded “offside” rule was incorporated as well. 
 
This activity met with an overwhelming response from the audience as Peter England successfully used this medium and won its audiences hearts all over the country. The brand went out the extra mile to create a real life experience which truly was a “goal in one”! The site saw a high level of interest and involvement from the audience as a total impression of 26.7 million and a total reach of 5.17 lakhs was reached. During the course of the campaign the number of followers on the brands Twitter account rose by over 20% during the span of only 12 hours.
 
The game could be watched live on www.tweetagoal.com and a total of 25 goals were scored and the 8 games were played with passion and excitement. The love and enthusiasm that was received by the fans was overwhelming as the virtual presence of the game was so lifelike, that people felt they were actually playing on the field!
 

Peter England


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Urmil Arya

Sushila International, a well established textile organisation established ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search