Home / Knowledge / News / Apparel/Garments / Peter England takes virtual football viral on social media
Peter England takes virtual football viral on social media
18
Jul '14
Brands are constantly looking for ways to connect with their TG and engage with them and social media has proved to be the perfect platform to do so. By actively involving their consumers on social media, brands are now able to create a two-way communication system which connects them with their TG in a better way, resulting in an enhanced consumer experience. Not only has it helped brands in understanding the needs of their audience it has also facilitated the creation of an engaging platform.  
 
The perfect example for the above is #TweetaGoal where Peter England invited fans to play the world’s 1st game of football on Twitter. A platform where style met passion, the concept was so unique and engaging that it started trending on trendsmap within a day itself! With double the fun and excitement, through this contest Peter England showed that by thinking out of the box one could really get people to connect and engage with the brand on a different level. 
 
Following an initial buzz about the campaign, a micro site was launched that gave the details on how to play, winning goodies and the list of winners. The brand asked fans to show support for their favourite team with #TweetaGoal while continuously tweeting about them.
 
The rules of the game - The more you tweet, higher is your “ball possession” but if you let someone “Tweet Beat” you, the ball goes to the other user. At the rate of 1 tweet every 2 seconds multiple players were frantically tweeting to take possession of the ball.  At random moments of the 90 minute game, goals were scored.  The last player to hold possession when the goal occurred was the goal scorer. 
 
To stimulate the actually intensity of a football match and make the activity more engaging, yellow cards and red cards were given to users who put up spams on the page. The dreaded “offside” rule was incorporated as well. 
 
This activity met with an overwhelming response from the audience as Peter England successfully used this medium and won its audiences hearts all over the country. The brand went out the extra mile to create a real life experience which truly was a “goal in one”! The site saw a high level of interest and involvement from the audience as a total impression of 26.7 million and a total reach of 5.17 lakhs was reached. During the course of the campaign the number of followers on the brands Twitter account rose by over 20% during the span of only 12 hours.
 
The game could be watched live on www.tweetagoal.com and a total of 25 goals were scored and the 8 games were played with passion and excitement. The love and enthusiasm that was received by the fans was overwhelming as the virtual presence of the game was so lifelike, that people felt they were actually playing on the field!
 

Peter England


Must ReadView All

Courtesy: Fashion Revolution/Fashion Transparency Index

Fashion | On 23rd Apr 2018

Top global fashion brands now more transparent

Fashion Revolution’s Fashion Transparency Index 2018 reveals Adidas...

Japan’s clothing imports up 4% in fiscal 2017

Apparel/Garments | On 23rd Apr 2018

Japan’s clothing imports up 4% in fiscal 2017

Japan’s imports of clothing and accessories increased by 4 per cent...

PVH, WWF tie up to protect water bodies in Ethiopia, India

Apparel/Garments | On 23rd Apr 2018

PVH, WWF tie up to protect water bodies in Ethiopia, India

PVH Corp , parent company of brands like Tommy Hilfiger, Calvin...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search