Home / Knowledge / News / Apparel/Garments / Wilson's of Wickford uses social media for retail growth
Wilson's of Wickford uses social media for retail growth
19
Jul '14
A mainstay on Brown Street in Wickford Village, RI since 1944, Wilson’s of Wickford is facing closing their doors after 70 years in business. However, this third generation family-owned business is not going down without a fight. Wilson’s is turning to an unorthodox strategy to keep their doors open, which has been successful for some other small retail businesses across the country.
 
They have posted a call for support today on the fundraising social platform, Crowdtilt. Crowdtilt is a platform that makes it easy for groups and communities to come together to support causes and make things happen. The way it works is a person or company in need puts an ask letter together with a request to reach a fundraising goal. If that goal is reached or “tilted,” then all the funds raised are granted to the cause. If the goal is not tilted, none of the partial funds are awarded and all money is returned to the donors.
 
Wilson’s target for this donation campaign is $148,000, the amount of funds they need to turn the store around. The money will provide funds to pay vendors to ship the fall inventory, add new exciting product lines, develop an e-commerce site to reach customers all over the country, and purchase new accounting and point of sale software to increase efficiency.
 
If $148,000 is not raised by Monday, July 28th, the campaign will be cancelled due to the vendor payments that are necessary for fall inventory. If Wilson's is unable to raise the money, the store will cease operations likely sometime in August.
 
About Wilson’s of Wickford
Wilson’s of Wickford  has been a mainstay on Brown Street, Wickford Village, and North Kingstown since 1944. For 70 years the family-owned business has offered quality merchandise, friendly personal service, and value with an emphasis on American made apparel.
 

Wilson's of Wickford

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search