Home / Knowledge / News / Apparel/Garments / Wilson's of Wickford uses social media for retail growth
Wilson's of Wickford uses social media for retail growth
19
Jul '14
A mainstay on Brown Street in Wickford Village, RI since 1944, Wilson’s of Wickford is facing closing their doors after 70 years in business. However, this third generation family-owned business is not going down without a fight. Wilson’s is turning to an unorthodox strategy to keep their doors open, which has been successful for some other small retail businesses across the country.
 
They have posted a call for support today on the fundraising social platform, Crowdtilt. Crowdtilt is a platform that makes it easy for groups and communities to come together to support causes and make things happen. The way it works is a person or company in need puts an ask letter together with a request to reach a fundraising goal. If that goal is reached or “tilted,” then all the funds raised are granted to the cause. If the goal is not tilted, none of the partial funds are awarded and all money is returned to the donors.
 
Wilson’s target for this donation campaign is $148,000, the amount of funds they need to turn the store around. The money will provide funds to pay vendors to ship the fall inventory, add new exciting product lines, develop an e-commerce site to reach customers all over the country, and purchase new accounting and point of sale software to increase efficiency.
 
If $148,000 is not raised by Monday, July 28th, the campaign will be cancelled due to the vendor payments that are necessary for fall inventory. If Wilson's is unable to raise the money, the store will cease operations likely sometime in August.
 
About Wilson’s of Wickford
Wilson’s of Wickford  has been a mainstay on Brown Street, Wickford Village, and North Kingstown since 1944. For 70 years the family-owned business has offered quality merchandise, friendly personal service, and value with an emphasis on American made apparel.
 

Wilson's of Wickford


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search