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Yepme launches music video with brand envoy Farhan Akhtar
Jul '14
Yepme.com, India’s biggest online fashion brand has launched its very own music video featuring asbrand ambassador the popular actor and director, Farhan Akhtar. Farhan has been instrumental in creating this peppy music video titled ‘Tension Kyun Lete Ho Yaar.’ The music video aims to capture the essence of the lifestyle of Yepme’s target audience - style conscious men and women between the ages of 20 to 29 years.
The full video will be launched on Yepme’s website, YouTube and with the India’s largest DTH service providers e.g. Tata Sky, Airtel, Dish TV, etc.  Further, promotional ad campaigns using the video will be created for Yepme’s television and radio reach out.
Mr. Vivek Gaur, CEO, Yepme.com said, “We are very excited to launch this music video. The video is one of its kinds in terms of use of special effects and transitions - and captures the slice of life of today’s youth in a fun and unusual way. This is a completely fresh approach to build a connect with today’s youth and we are confident that the song and visuals will make way to the heart and minds of everyone – especially since Farhan is an iconic figure amongst Indian youth, and is a class apart from others, being a singer-songwriter, actor, director, a multi-talented artist – he is someone who is liked, respected and also highly relatable for our audience”
Started in 2011, Yepme.com is India’s first online fashion brand and is the biggest today. Gaur said ‘’The brand’s mission is to democratize fashion in India and ensure that men and women, even in the smallest of cities have access to the latest designs in couture, accessories and footwear, at affordable price points.’’ The company has built its business around the Fast Fashion Model with an inherent advantage of single warehouse servicing and real time analytics developed on its own technology backend. 
Farhan Akhtar also expressed excitement at the launch of the ‘Tension Kyun Lete Ho yaar’ music video with Yepme.com. He said ‘It’s a very optimistic song and this is something that ties in with the philosophy of the brand (Yepme) which wants you to feel better about yourself. The online world and access to ordering things online has made things simpler – and there are times you want to just celebrate by buying yourself something, so it ties in well.’’
The music video has been directed by Sujaat Saudagar and showcases Farhan going through a regular day, dealing with even difficult moments in a positive and upbeat way. Farhan wears several Yepme outfits in the course of the video, showcasing the wide range of the brand – the clothes from the video are launched as an exclusive limited-edition Farhan Akhtar range onYepme.com.


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