Cabela's Q2 retail store revenue lifts 3.4% to $500.4mn

25 Jul '14

3 min read

New format stores outperformed the legacy store base by 45% to 55% in both sales and profit per square foot on a rolling four quarter basis ending with the second quarter. For the trailing twelve months, the 16 new stores opened for the full period averaged sales per square foot of $474.

Furthermore, on a comparable store sales basis, new format stores that have been in the comp base for one year or less outperformed the consolidated comp base by 360 basis points for the quarter. With this strong new store performance, retail store expansion remains on track with plans to open 13 to 15 new stores per year over the next several years.

"For the quarter, our Softgoods and General Outdoors categories each realized a 160 basis point increase in Cabela’s branded product sales penetration," Millner said. "The launch of XPG (Extreme Performance Gear) has been a success with positive customer reactions to this new innovative line of products. Along with the XPG line, we have had great customer response to our Cabela’s Guidewear, Cabela’s Instinct, and Wildlife and Land Management products. These results give us confidence in the prospects for future growth in Cabela’s branded products."

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