Home / Knowledge / News / Apparel/Garments / Timberland promotes Stewart Whitney as new Brand President
Timberland promotes Stewart Whitney as new Brand President
25
Jul '14
Timberland, a leading global outdoor lifestyle brand, announced that Stewart Whitney has been promoted to brand president effective October 5, 2014. Whitney, who has successfully led Timberland’s growth in the Asia Pacific region since 2008, will report to Patrik Frisk, who has held the position since the brand’s 2011 acquisition by VF Corporation. In April, Frisk was promoted to coalition president, Outdoor Americas for VF.
 
Whitney is currently vice president and managing director for the Timberland® and Napapijri brands in Asia. During his tenure, Timberland’s Asia business has more than doubled. Whitney began his career with Timberland in 2000 as part of the global marketing team, focused on the Timberland PRO business, which serves the industrial and commercial markets. In the eight years that followed, his responsibilities expanded to include leadership roles in product, sales and ultimately general management. A native of Michigan, Whitney and his family will relocate from Hong Kong to New Hampshire this fall.
 
“Stewart’s 14-year tenure at Timberland, balanced leadership style and brand perspective are uniquely positioned to help drive sustainable, long-term growth,” said Patrik Frisk, coalition president, Outdoor Americas for VF. “While in Asia, he’s led the significant expansion of our direct-to-consumer footprint in a way that showcases the breadth of our product offerings and aligns with our consumer – all while ensuring Timberland’s unique values and culture have thrived within our Asian team. We’re excited to welcome Stewart to the brand’s top position, and look forward to his many contributions as the Timberland brand enters into its next chapter of growth.”
 
Additional Leadership Changes Set the Stage for Continued Growth
Replacing Whitney in Asia will be John Gearing, who joined VF’s Asia Pacific business in 2011 and has most recently served as vice president and managing director, direct to consumer and multi-channel development. Gearing’s new role is vice president and managing director, Timberland and Sportswear VF, Asia Pacific.
 
Additionally, Timberland announced further promotions to support the brand in its mission to be the world’s largest outdoor lifestyle brand. Timberland veteran Lisa Demarkis, previously global vice president of footwear, assumes a newly created role of global vice president of product, overseeing footwear and apparel product creation. 
 
Chris Pawlus, senior global creative director has been promoted to vice president, global product creative director and will now oversee both footwear and apparel. And Jeff Thompson, vice president, global footwear product development, is promoted to vice president of footwear, with responsibility for product management, development, engineering, materials and costing. Combined, these three leaders have nearly 50 years of Timberland experience.
 
“To empower the significant growth ahead for the Timberland brand, we need to connect with our end consumer from head to toe,” continued Frisk. “These promotions enhance our ability to deliver authentic, trend-right footwear and apparel collections that resonate around the world. This is the next generation of Timberland, and I can’t imagine a more passionate or talented team to get us there.”
 

Timberland

Must ReadView All

Textiles | On 30th Aug 2016

Maharashtra, Telangana ratify GST Bill; tally 11

The state legislative assemblies of Maharashtra and Telangana today...

Courtesy: Da Milano

Fashion | On 30th Aug 2016

‘Luxury market place expanding at accelerating pace’

The rise of emerging economies and the growing global middle class...

Textiles | On 30th Aug 2016

CAI predicts 2016-17 cotton output at 336 lakh bales

Cotton Association of India (CAI) has predicted that cotton...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search