Home / Knowledge / News / Apparel/Garments / H&M opens world's largest upscale flagship store in US
H&M opens world's largest upscale flagship store in US
26
Jul '14
On Thursday, July 17, over 1200 eager H&M fans lined up on the famed Fifth Avenue for a chance to be one of the first to shop the newest and most upscale flagship in the US and the largest H&M store in the world to-date.
 
Opening day was the culmination of a partnership between H&M, The Whitney Museum of American Art and renowned American artist Jeff Koons. The grand opening also celebrated the launch of the Jeff Koons for H&M leather handbag featuring Balloon Dog (Yellow), one of his most famous works.  Eager passersby peeked into the four-story tall glass façade of the mega-store which features a larger-than-life image of the balloon dog. 
 
Beginning Thursday, July 17, the specially-designed, limited-edition leather handbag featuring the Balloon Dog (Yellow) and is being carried in select markets across the US including New York, Los Angeles, Chicago and Dallas, as well as online.  
 
H&M’s CEO, Karl-Johan Persson, President of H&M North America Daniel Kulle, and Flagship Store Manager Erica Hebert officially cut the ribbon and welcomed the first shoppers as they danced into the store. "This store is unlike any other we have ever designed.  We are so proud to finally have a true flagship that carries every one of our concepts: Ladies, Men’s, Young Trend, Home, Accessories, Shoes, and much more", says Kulle. "Our customers will finally get to experience our full offering under one roof and H&M at 589 Fifth Avenue will become the destination for both our local customers and our visitors from around the world."
 
The new flagship, measuring 57,100 square feet, includes six floors of fashion and a 470 square foot LED screen which create a regal feel upon entering the store.  Timeless design details in-store include green and white marble tiles, opulent walls of mirrors, and distinct herringbone woodwork.  The store is the first in the country to offer a full concierge shopping service which will create a truly unique consumer experience.  It is also the first store in New York to carry the H&M Home collection. 
 
The first customers started lining up outside of the store on the red carpet at 7pm on the evening before the opening, and were rewarded with Access to Fashion Passes, balloon dog decorated custom H&M canvas tote bags filled with fun giveaways and stylish balloon dog headbands! 
 

H&M Group

Must ReadView All

Courtesy: Mitsubishi chemical

Textiles | On 29th Jul 2016

Mitsubishi Chemical to offload PTA units in China, India

Japanese petrochemicals major Mitsubishi Chemical Holdings has...

Apparel/Garments | On 29th Jul 2016

Sales soar 28% at protective gear maker Under Armour in Q2

With net revenues of $1.0 billion in the second quarter ended June...

Courtesy: AveryDennison

Information Technology | On 29th Jul 2016

Q2FY17 sales at RFID solutions supplier Avery Dennison up 2%

Sales at RFID solutions supplier Avery Dennison, for the three fiscal ...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
June 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search