Linguastat debuts description services suite 'Marquee'

30 Jul '14

3 min read

In addition, Linguastat’s Marquee not only scales up to create targeted content for tens of thousands of SKUs; it also dynamically updates that content based on analysis of key e-commerce metrics, including search queries, site traffic, and conversion rates.

It also automatically personalizes the content for a range of audiences, creating unique non-duplicated product variants, even for the same product. These variants can be targeted to a variety of customer profiles as well as to behavioral groups – such as shoppers who tend to browse using their mobile devices but complete their purchases through other channels.

“Linguastat does more than simply describe what a product is; our dynamic descriptions can tell the story about what the product does and how it solves consumers' problems and fills needs in their lives,” says Pierre. “We layer in the knowledge that we collect about how consumers actually use products. That way we can provide information in ways that help shoppers understand the value of the product information they’re getting. Our goal is always to provide unprecedented value for the consumer and therefore drive business for the retailer.”

About Linguastat

Linguastat is a privately held company with an extraordinarily scalable service, built on highly sophisticated technology originally developed for U.S. military intelligence and converted for the business to consumer market. Retailers, brands, and agencies rely on Linguastat’s patented, algorithm-based suite of services to optimize their data feeds for digital marketing programs and to create and manage their dynamic product descriptions and other rich content for the web, mobile, and tablet channels. The Linguastat technology has unmatched ability to automatically transform data into millions of optimized and monetized descriptions and stories for all channels.

Linguastat

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