Home / Knowledge / News / Apparel/Garments / Yepme makes into most popular online shopping portals
Yepme makes into most popular online shopping portals
Aug '14
Yepme.com, India’s biggest online fashion brand recently crossed Five Million Fans on its official Facebook page, making it the most popular online shopping portal. With its huge fan following on the social networking site, Yepme.com is way ahead of other major players in the Indian e-commerce sector.

The Facebook page which was created in 2011, received a whopping 1.17 million followers in the very first year. Today, a post on the page reaches out to 76.6k users on an average with 1.2k engagements (likes, shares & comments) and 3.6k post clicks.

Mr. Vivek Gaur, Co-founder and CEO, Yepme.com said, “As a brand we actively communicate with our customers on social media platforms. The page and posts are designed to help our customers get easy access to fashion-rich content and buy their favourite products. In the last one year, the number of followers has increased by 80%, and going by our customer engagement, we expect this number to go up further.”

Yepme’s association with its brand ambassadors Farhan Akhtar and Esha Gupta have greatly leveraged the organic traffic to their page. The videos posted on the page have been the most popular content, with Farhan’s music video receiving more than 2 million views and Esha Gupta’s advertisement more than 1 million views on YouTube. One of the most successful social media campaigns was conceptualized around Yepme’s music video with Farhan - “Tension Kyun Lete ho Yaar.” The campaign that got trending with #TKLH, was contest-driven and the posts had catchy captions and graphics taken from the video.

The contests that were based on sharing real life “tension stories” received one of the highest customer engagement levels. Apart from social media campaigns, Yepme has attracted more fans through inspirational posts on their blog and Google+ page. Yepme’s look-book videos featuring the latest trends in fashion has also been extensively viewed and shared by its followers. Interestingly, 66% of Yepme followers access the Facebook page through their mobile phones.

The popularity of the Facebook page has contributed to 30% of visitors to the Yepme website on an average per month. 60% of customers who come to Yepme from Facebook and transact, do it through mobile devices. With over 5 million fans on their Facebook page, Yepme also ensures they connect with the customers on a personal level through the social media channel.

The queries and concerns of the customers are responded to on the page, and immediate call backs are arranged to provide the best solution. About Yepme.com: Launched in August 2011, Yepme is India’s first Online Fashion Brand which caters to young men and women between 20 and 29 years of age. It services over 1000 cities monthly and delivers close to 500,000 units to its customers every month. Yepme’s mission is to democratize fashion in India.


Must ReadView All

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search