The Facebook page which was created in 2011, received a whopping 1.17 million followers in the very first year. Today, a post on the page reaches out to 76.6k users on an average with 1.2k engagements (likes, shares & comments) and 3.6k post clicks.
Mr. Vivek Gaur, Co-founder and CEO, Yepme.com said, “As a brand we actively communicate with our customers on social media platforms. The page and posts are designed to help our customers get easy access to fashion-rich content and buy their favourite products. In the last one year, the number of followers has increased by 80%, and going by our customer engagement, we expect this number to go up further.”
Yepme’s association with its brand ambassadors Farhan Akhtar and Esha Gupta have greatly leveraged the organic traffic to their page. The videos posted on the page have been the most popular content, with Farhan’s music video receiving more than 2 million views and Esha Gupta’s advertisement more than 1 million views on YouTube. One of the most successful social media campaigns was conceptualized around Yepme’s music video with Farhan - “Tension Kyun Lete ho Yaar.” The campaign that got trending with #TKLH, was contest-driven and the posts had catchy captions and graphics taken from the video.
The contests that were based on sharing real life “tension stories” received one of the highest customer engagement levels. Apart from social media campaigns, Yepme has attracted more fans through inspirational posts on their blog and Google+ page. Yepme’s look-book videos featuring the latest trends in fashion has also been extensively viewed and shared by its followers. Interestingly, 66% of Yepme followers access the Facebook page through their mobile phones.
The popularity of the Facebook page has contributed to 30% of visitors to the Yepme website on an average per month. 60% of customers who come to Yepme from Facebook and transact, do it through mobile devices. With over 5 million fans on their Facebook page, Yepme also ensures they connect with the customers on a personal level through the social media channel.
The queries and concerns of the customers are responded to on the page, and immediate call backs are arranged to provide the best solution. About Yepme.com: Launched in August 2011, Yepme is India’s first Online Fashion Brand which caters to young men and women between 20 and 29 years of age. It services over 1000 cities monthly and delivers close to 500,000 units to its customers every month. Yepme’s mission is to democratize fashion in India.
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