Home / Knowledge / News / Apparel/Garments / UK fashion giant New Look to roll out A/W line on Myntra
UK fashion giant New Look to roll out A/W line on Myntra
06
Aug '14
The British fashion giant New Look is joining with India's largest fashion e-tailer, Myntra.com, to further retail its apparel in India, rolling out the Autumn/Winter 2014 collection. The launch of the collection is scheduled for October 2014 and the offerings shall include men and women's wear with plus size category also available in the latter.

New Look is a leading global fast fashion retailer, which opened its first shop in Taunton, England in 1969 and today offers accessible fashion across 1,160 stores worldwide.

The AW'14 'New Look' collection for men is highly influenced by naval and military styles as the apparel is in the characteristic shades of deep blue and green while the sportswear has dashes of urban influence. For women the line includes bold linear patterns, flashes of pink and bold animal prints.

The collection includes relaxed daywear, outerwear that is varied and stylish, and some seductive lingerie. The price range of this collection is accommodative to several consumer groups.

Speaking on the association was Ashutosh Lawania, co-founder, Myntra, "We are excited to extend our international portfolio with the British global fashion retailer, New Look. Myntra has always been committed to helping customers' look and feel great by providing them with a wide variety to choose from, this association will create yet another 'New Look' for them with an international flavour. With this collection, Myntra helps bridge the aspirational gap between the upper-middle and the top of the market."

Also commenting on the association was Simon Taylor, Head of International Partnerships at New Look, "We are happy to explore this latest opportunity with Myntra in India. The Indian market offers us exciting opportunities and I am sure that our market share will continue to grow rapidly over the coming months."

New Look is one of the many brands that have chosen Myntra.com as their retailing partner, and others like Scotch and Soda, Desigual, Steve Madden, Mango, Guess, etc are all currently available at Myntra's Premium Corner. So, watch out for New Look's debut at this corner soon.

Myntra


Must ReadView All

Apparel/Garments | On 6th May 2016

Iran offers scope for boosting RMG exports: AEPC

Garment exporters body Apparel Export Promotion Council (AEPC)...

Courtesy: PIB

Textiles | On 6th May 2016

SVPISTM, Coimbatore to offer UG & PG courses in textiles

Coimbatore based Sardar Vallabhbhai Patel International School of...

Courtesy: Idaman Eramandiri

Textiles | On 6th May 2016

Indonesian firm bags Made in Green by Oeko-Tex

Idaman Eramandiri (IEM) has become the first textile manufacturer in...

Interviews View All

Victor Chao
Esmetex

Could you describe the global market for sportswear? Which are the...

Binoy Ravjani
Hero's Fashion

What are the latest trends in hand block printing?

Milind Khandwe
Hindoostan Innovation Centre

Which areas of innovation is the Hindustan Innovation Centre (HIC) focused ...

Dr. Rene Wollert
Freudenberg Nonwovens

<i><b>Dr. Rene Wollert</b> discusses the current scenario of the global...

Mr Martin Kleinebrecht
Johns Manville

Martin Kleinebrecht (40) is the Marketing Leader of Nonwovens Europe at...

Paolo Ocleppo
Sandvik Hyperion

<b><i>Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search