UK fashion giant New Look to roll out A/W line on Myntra
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August 06, 2014 (India)
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The British fashion giant New Look is joining with India's largest fashion e-tailer, Myntra.com, to further retail its apparel in India, rolling out the Autumn/Winter 2014 collection. The launch of the collection is scheduled for October 2014 and the offerings shall include men and women's wear with plus size category also available in the latter.
New Look is a leading global fast fashion retailer, which opened its first shop in Taunton, England in 1969 and today offers accessible fashion across 1,160 stores worldwide.
The AW'14 'New Look' collection for men is highly influenced by naval and military styles as the apparel is in the characteristic shades of deep blue and green while the sportswear has dashes of urban influence. For women the line includes bold linear patterns, flashes of pink and bold animal prints.
The collection includes relaxed daywear, outerwear that is varied and stylish, and some seductive lingerie. The price range of this collection is accommodative to several consumer groups.
Speaking on the association was Ashutosh Lawania, co-founder, Myntra, "We are excited to extend our international portfolio with the British global fashion retailer, New Look. Myntra has always been committed to helping customers' look and feel great by providing them with a wide variety to choose from, this association will create yet another 'New Look' for them with an international flavour. With this collection, Myntra helps bridge the aspirational gap between the upper-middle and the top of the market."
Also commenting on the association was Simon Taylor, Head of International Partnerships at New Look, "We are happy to explore this latest opportunity with Myntra in India. The Indian market offers us exciting opportunities and I am sure that our market share will continue to grow rapidly over the coming months."
New Look is one of the many brands that have chosen Myntra.com as their retailing partner, and others like Scotch and Soda, Desigual, Steve Madden, Mango, Guess, etc are all currently available at Myntra's Premium Corner. So, watch out for New Look's debut at this corner soon.
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