J. C. Penney Company, Inc. announced that it is opening its first-ever store in Brooklyn, further increasing its New York City footprint. Located in phase two of Gateway Center, the all-new store will feature the most sought after collection of brands, as well as unique design elements and innovative features not found in any other JCPenney store.
"The new Brooklyn store not only solidifies our presence in New York, it also signifies another milestone in JCPenney's turnaround," Myron E. (Mike) Ullman, III, chief executive officer said.
"This location displays our commitment to mindful store growth in high potential markets, and will perfectly complement our other New York City locations in Manhattan, the Bronx, Queens and Staten Island."
Exciting Brands and Attractions
Upon entering the store, customers will discover the best and most compelling mix of brands such as Worthington, Stafford and The Original Arizona Jean Co.; trusted national brands like Levi's, Disney and Nike; and unique exclusive brands such as Liz Claiborne, MNG by Mango and THE BODY by Elle Macpherson Intimates.
The Brooklyn store will also feature a full-service Sephora inside JCPenney, the ultimate beauty destination. Located prominently within the center of the store, the 2,200-square-foot beauty paradise will offer a wide assortment of makeup, skincare, fragrance, bath and accessory products in an open-sell environment. Customers are encouraged to touch, smell and sample products while specially trained beauty consultants offer a completely non-biased approach when recommending brands.