Home / Knowledge / News / Apparel/Garments / N Brown's Simply Be taps model Kelly Brook for elite line
N Brown's Simply Be taps model Kelly Brook for elite line
07
Aug '14
Simply Be, part of N Brown Group PLC, announced a collaboration with model and actress, Kelly Brook. Her debut collection for the brand will launch in September 2014.

The Kelly Brook for Simply Be collection also marks the most inclusive range for the brand with sizes starting at a size 10 for the first time, ranging up to a size 32.

Created in 1999 as a catalogue based business offering women fashion that fits regardless of size, Simply Be, has evolved into a well-loved online and retail store brand.

Despite catering for the bodies of the majority of women in the UK - the ‘plus-size’ market has historically suffered from a reputation for clothing that rarely reflects the catwalk trends, but Simply Be consistently swims against the tide offering fast fashion for all women. Kelly Brook’s range is no exception, representing a collection of designer inspired pieces.

Angela Spindler, CEO at N Brown Group PLC comments, “The Simply Be customer expects trend-led product that she is confident to wear, regardless of her size.

“Kelly Brook is the perfect fit for Simply Be as she is shining example of somebody who embraces and celebrates her curves. She has put huge amounts of energy and passion into designing her collection with our team, ensuring each piece has the vital ingredients necessary to make our customers feel fantastic.”

Kelly Brook says, "It’s been brilliant working with Simply Be on this collection. I really wanted it to reflect some of the latest trends but also give women the confidence to embrace and show off their assets.
“I’ve always found it difficult to find clothes that fit my body shape, so this has been a wonderful opportunity to create a range that is all about fitting and accentuating curves! I can't wait to see what people think of it!"

Kelly Brook for Simply Be will also be available to buy in the brand’s nine existing stores as well as a number of stores set to open this year including Belfast, Merry Hill and Edinburgh.

The full range will also be available in the brand new flagship store on Oxford Street in London, which will open in mid-September.

Continues Angela Spindler; “Our growing store portfolio, combined with our fashion forward website places Simply Be at the forefront of omni-channel retail for customers looking for fashion regardless of their size. We’re looking forward the continuing success of the brand with Kelly as part of the team.”

The 14 piece collection will be supported by a TV advertising campaign, in which Kelly Brook will feature, as well as print advertising and a social media and digital strategy.

N Brown Group


Must ReadView All

Textiles | On 29th Jun 2017

Nan Ya files trade petition in US against Korea & Taiwan

Nan Ya Plastics Corporation, America, a US synthetic fibre producer,...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X