Home / Knowledge / News / Apparel/Garments / Louis Philippe portrays brand ideology in unique way
Louis Philippe portrays brand ideology in unique way
08
Aug '14
Louis Philippe, the premium international garment brand, whose brand ethos is built around ‘Excellence isn’t a Destination, but a Constant Pursuit’, is portraying its brand ideology in a unique way, with the launch of a TV show - `In Pursuit of Excellence’.

The show hosted by tennis legend, Vijay Amritraj features some of the finest & most successful talents in the country. Vijay Amritraj is a name synonymous to excellence not just in the field of sports but, philanthropy and goodwill as well.

This star-studded program will see India’s leading and well established names in cinema, sports, theatre, music, among others, in exclusive interviews with Vijay Amritraj. During the course of the show, they will unravel their passion, resilience and determination towards achieving success.

‘In Pursuit of Excellence’, is one of Louis Philippe’s unique strategies for branching out to new territories in portraying its brand ideology.

The guest list for the show is illustrious and celebrities who have already appeared on the show are Amitabh Bachchan, Deepak Parekh, A.R. Rahman and S. Ramadorai.

Jacob John, COO at Louis Philippe says, “Louis Philippe as a brand has grown to be synonymous with excellence. With this unique strategy, our aim is to excite the larger audience by bringing alive the brands ideology through freshly crafted content.”

Vijay Amritraj notes, “I am delighted that the initial four shows to date have been extremely well received and am also happy to have had the opportunity to explore the achievements of some of the finest individuals in our country and their thoughts and experiences, in their pursuit of excellence.”

Synonymous with premium international men’s fashion, Louis Philippe was launched in India in 1989, and ever since then has set itself apart as a premium, international men’s fashion brand.

Fibre2fashion News Desk - India

Must ReadView All

L-R: Smriti Irani, Vanathi Srinivasan and M Senthilkumar

Textiles | On 30th Sep 2016

Textile industry appeals for cotton fibre security

A pan-India textile industry delegation has urged Union textiles...

Courtesy: Kelheim Fibre

Textiles | On 30th Sep 2016

Kelheim Fibres develops static dissipative viscose fibre

Germany based specialty fibre producer Kelheim Fibres has developed a ...

Apparel/Garments | On 30th Sep 2016

Cambodian workers to get $153 minimum wage from Jan

Garment workers in Cambodia would get a minimum wage of $153 per...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Milind Khandwe
Hindoostan Innovation Centre

Manfred Mentges
Sedo Treepoint GmbH

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search