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Louis Philippe portrays brand ideology in unique way
08
Aug '14
Louis Philippe, the premium international garment brand, whose brand ethos is built around ‘Excellence isn’t a Destination, but a Constant Pursuit’, is portraying its brand ideology in a unique way, with the launch of a TV show - `In Pursuit of Excellence’.

The show hosted by tennis legend, Vijay Amritraj features some of the finest & most successful talents in the country. Vijay Amritraj is a name synonymous to excellence not just in the field of sports but, philanthropy and goodwill as well.

This star-studded program will see India’s leading and well established names in cinema, sports, theatre, music, among others, in exclusive interviews with Vijay Amritraj. During the course of the show, they will unravel their passion, resilience and determination towards achieving success.

‘In Pursuit of Excellence’, is one of Louis Philippe’s unique strategies for branching out to new territories in portraying its brand ideology.

The guest list for the show is illustrious and celebrities who have already appeared on the show are Amitabh Bachchan, Deepak Parekh, A.R. Rahman and S. Ramadorai.

Jacob John, COO at Louis Philippe says, “Louis Philippe as a brand has grown to be synonymous with excellence. With this unique strategy, our aim is to excite the larger audience by bringing alive the brands ideology through freshly crafted content.”

Vijay Amritraj notes, “I am delighted that the initial four shows to date have been extremely well received and am also happy to have had the opportunity to explore the achievements of some of the finest individuals in our country and their thoughts and experiences, in their pursuit of excellence.”

Synonymous with premium international men’s fashion, Louis Philippe was launched in India in 1989, and ever since then has set itself apart as a premium, international men’s fashion brand.

Fibre2fashion News Desk - India

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