Home / Knowledge / News / Apparel/Garments / Key strategic categories drive growth at ASICS Europe
Key strategic categories drive growth at ASICS Europe
Aug '14
Significant growth in the brand’s key strategic categories - running and tennis in apparel and footwear, helped fashion retailer ASICS Europe deliver 16% increase in net sales between January and June 2014.

Running footwear is up by 17.9% and running apparel by 28.7%, with women’s segment in particularly witnessing strong growth.

ASICS Europe said, “There was an accelerated growth across EMEA and the growth was largely driven by strong growth across apparel and footwear in the brand’s running and tennis categories and both categories have achieved double-digit growth.”

ASICS revealed it will build on this significant growth in the second half of 2014 through brand-marketing initiatives, including a new burst of above-the-line media focus on its ‘Better your Best’ brand campaign, which includes TV advertising. Aligning to an ASICS strategic category, the ‘Better your Best’ campaign focuses solely on performance-enhancing apparel.

Among the significant countries which posted double-digit growth rates include; France, Spain, Italy, UK, Sweden, Denmark and Poland and those with single-digit rates were Germany, Benelux, Austria, Norway and Russia.

From a retail perspective, sales in ASICS own retail outlets increased by 44.3%.

CEO of ASICS Europe Alistair said, “Our impressive growth is reflective of ASICS’ focus on continuous improvement. We’re extremely pleased with the growth rate, which is consistent across our European markets.

“Also, with our market share of apparel increasing year-on-year, the brand-portfolio is strategically balanced, providing a clear indication that we are strongly positioned to achieve our ambitious targets.

“In addition, with the recent opening of our biggest European Distribution Centre in Krefeld - Germany, we have created a state-of-the-art facility to drive further growth across the region and reinforce our commitment to the highest qualities of customer service”, he added.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search