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Coast Apparel opens two flagship stores in South Carolina
13
Aug '14
COAST Apparel, a men’s apparel company focused on southern brand clothing, has announced the opening of two flagship stores in South Carolina, the first “bricks and mortar” stores for the organization. The Greenville, SC store will celebrate its grand opening August 14-16, 2014 from 8am-6pm at 3217 Augusta Street, next to Pickwick Pharmacy. This follows the grand opening of the Pawley’s Island store during the July 4th holiday week.

“While we continue to work with retailers in SC and in every southern state to market our southern clothing brand, we want to deepen our presence and feel it makes sense to have a hometown storefront dedicated 100% to COAST products.”

The openings of the Upstate and Lowcountry COAST stores reflect the apparel brand’s South Carolina connections with its heritage blue-crab logo and its Performance Series “mountain and wave” logo. Since 2009, COAST Apparel has outfitted the young Southern audience from campus to coast with a classic collection of men’s polos, Marina fishing shirts, Boardwalk button-down shirts, T-shirts, angler shorts, khaki shorts, and fleece.

Co-owner Chad Odom stated, “While we continue to work with retailers in SC and in every southern state to market our southern clothing brand, we want to deepen our presence and feel it makes sense to have a hometown storefront dedicated 100% to COAST products.” His business partner Blayne Henderson added, “This strategy worked well in Pawley’s Island, quickly increasing our revenue in the area and gathering the attention of thousands of visitors that flood the Carolina beaches each week.”

In addition to the Greenville, SC store, COAST Apparel is also available locally at Mast General Store, the brand’s exclusive downtown-Greenville retailer with whom it has a long-standing relationship. COAST is also planning local events onsite geared towards the surrounding high schools.

A full selection of COAST merchandise and sizes will be available at each store. The stores’ decor reflects a southern coastal and relaxed feel, providing a comfortable experience for young, style-conscious shoppers.

Coast Apparel

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