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Devereux to display Classic Cool line at PGA Fashion show
Aug '14
Devereux, the Proper Threads brand, will be exhibiting its 2015 Spring Lifestyle Collection: CHRISTINA O in booth #817 at the upcoming PGA Fashion and Demo Experience at the Venetian Resort in Las Vegas, August 19-20th. In addition, Robert Brunner, Devereux's Co-Founder and Creative Director, will be featured on the Fashion Panel which will be held Wednesday during the show.

The Christina O collection named after Aristotle O'Nassis' yacht pays homage to the glamorous, opulent and powerful lifestyles of worldly gentlemen that sailed the globe in luxury which incorporates a sophisticated Mediterranean color palate of Pebble, Apricot, Sage and Navy.

Clean, crisp and classic designs allows today's gentleman to always be in Proper Threads, featuring Devereux's luxurious lightweight Pima Cotton/ High Grade Polyester jersey blend. Christina O's Spring '15 silhouettes include nautical inspired chest prints, eye-catching wave inspired cut and sew, hidden button down collars and Devereux's iconic chest pocket designs.

Devereux reports that it has had an extremely successful 2014 sales campaign and has been honored to partner with some of the top resort and golf clubs the industry has to offer like: Pebble Beach, The Boulders, Colonial CC, Wailea Resort, Bahia Beach Golf Resort and Desert Mountain. Brian Lohman, Director of Sales for Devereux comments "Devereux's distinct design aesthetic, sophisticated color palate and luxurious fabrication provides today's fashion conscience gentleman with an elevated alternative when visiting the golf shop that has resonated with our buyers as filling a void within their merchandising mix."

Devereux's green grass account distribution has exponentially increased from Spring'14 to Fall '14. "We are extremely pleased with the growth and distribution of our Devereux brand, especially with the level of exceptional golf facilities we have opened. In addition, with our team of veteran brand ambassadors now in place we are excited to continue our sales message that every gentleman deserves to be in "Proper Threads" and Devereux allows seamless transition from work to weekend" Lohman states.


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