Home / Knowledge / News / Apparel/Garments / Devereux to display Classic Cool line at PGA Fashion show
Devereux to display Classic Cool line at PGA Fashion show
13
Aug '14
Devereux, the Proper Threads brand, will be exhibiting its 2015 Spring Lifestyle Collection: CHRISTINA O in booth #817 at the upcoming PGA Fashion and Demo Experience at the Venetian Resort in Las Vegas, August 19-20th. In addition, Robert Brunner, Devereux's Co-Founder and Creative Director, will be featured on the Fashion Panel which will be held Wednesday during the show.

The Christina O collection named after Aristotle O'Nassis' yacht pays homage to the glamorous, opulent and powerful lifestyles of worldly gentlemen that sailed the globe in luxury which incorporates a sophisticated Mediterranean color palate of Pebble, Apricot, Sage and Navy.

Clean, crisp and classic designs allows today's gentleman to always be in Proper Threads, featuring Devereux's luxurious lightweight Pima Cotton/ High Grade Polyester jersey blend. Christina O's Spring '15 silhouettes include nautical inspired chest prints, eye-catching wave inspired cut and sew, hidden button down collars and Devereux's iconic chest pocket designs.

Devereux reports that it has had an extremely successful 2014 sales campaign and has been honored to partner with some of the top resort and golf clubs the industry has to offer like: Pebble Beach, The Boulders, Colonial CC, Wailea Resort, Bahia Beach Golf Resort and Desert Mountain. Brian Lohman, Director of Sales for Devereux comments "Devereux's distinct design aesthetic, sophisticated color palate and luxurious fabrication provides today's fashion conscience gentleman with an elevated alternative when visiting the golf shop that has resonated with our buyers as filling a void within their merchandising mix."

Devereux's green grass account distribution has exponentially increased from Spring'14 to Fall '14. "We are extremely pleased with the growth and distribution of our Devereux brand, especially with the level of exceptional golf facilities we have opened. In addition, with our team of veteran brand ambassadors now in place we are excited to continue our sales message that every gentleman deserves to be in "Proper Threads" and Devereux allows seamless transition from work to weekend" Lohman states.

Devereux


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X