Home / Knowledge / News / Apparel/Garments / ATHOS closes $12.2mn in Series B financing
ATHOS closes $12.2mn in Series B financing
13
Aug '14
ATHOS, a leading innovator in next generation wearable sensors and performance apparel, announced that it has closed $12.2 million in Series B financing. The round was led by DCM, with participation from True Ventures, Managing Partner and Chairman of the Golden State Warriors Joe Lacob, NBA All-Star Jermaine O’Neal and existing investor, The Social+Capital Partnership.

“When I saw ATHOS for the first time, my immediate thought was how much more longevity it can give athletes by allowing us to train smarter and prevent injury through a better understanding and fine tuning of our bodies.”

ATHOS will use the investment to further commercialize its product and invest in scaling manufacturing and marketing efforts. Available this fall, it is the first fitness apparel line able to collect and analyze muscle activity and effort, as well as heart and breathing rates – giving people a real-time picture of their workout performance.

Along with premier investors, ATHOS has also signed agreements with two Tier 1 manufacturers including a multi-billion dollar garment manufacturer whose biggest clients include some of the best-known sportswear companies. as well as one of the leading hardware manufacturers in the world. Together with ATHOS, these manufacturers have developed a revolutionary manufacturing process to create high-quality sensors integrated into clothing in a way that has never been done before.

“As we think about the future of the fitness and apparel industry, no one has successfully cracked the ability to measure total body behavior including muscle movement, and then translated that into actionable insight,” said Pete Moran, General Partner, DCM. “ATHOS is breaking new ground in this arena, and soon, this kind of intelligence will be the ‘new normal’ in a consumer’s mind.”

Designed to be not only functional but also comfortable and stylish, the new ATHOS apparel line uses small sensors that are neatly built into compression clothing and communicate directly with a consumer’s smartphone to give the wearer real-time feedback on their workout.

“ATHOS’ unique performance apparel is completely changing the way we train the human body,” said Joe Lacob, Managing Partner and Chairman, Golden State Warriors. “Whether you are a professional athlete or just aspiring to be in better shape, accurate and visual data can boost your training and make your training more effective. With ATHOS, we will have a complete view of the body in action – muscle movement, effort, calories burned, heart rate target zones and more – giving athletes instantaneous insight without disrupting their workouts.”

This announcement comes at a time when consumer interest in sports and fitness apparel is growing worldwide. According to Boston-based research firm Trefis, the global sports apparel market is set to grow to $178 billion by 2019.

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X