Home / Knowledge / News / Apparel/Garments / ATHOS closes $12.2mn in Series B financing
ATHOS closes $12.2mn in Series B financing
Aug '14
ATHOS, a leading innovator in next generation wearable sensors and performance apparel, announced that it has closed $12.2 million in Series B financing. The round was led by DCM, with participation from True Ventures, Managing Partner and Chairman of the Golden State Warriors Joe Lacob, NBA All-Star Jermaine O’Neal and existing investor, The Social+Capital Partnership.

“When I saw ATHOS for the first time, my immediate thought was how much more longevity it can give athletes by allowing us to train smarter and prevent injury through a better understanding and fine tuning of our bodies.”

ATHOS will use the investment to further commercialize its product and invest in scaling manufacturing and marketing efforts. Available this fall, it is the first fitness apparel line able to collect and analyze muscle activity and effort, as well as heart and breathing rates – giving people a real-time picture of their workout performance.

Along with premier investors, ATHOS has also signed agreements with two Tier 1 manufacturers including a multi-billion dollar garment manufacturer whose biggest clients include some of the best-known sportswear companies. as well as one of the leading hardware manufacturers in the world. Together with ATHOS, these manufacturers have developed a revolutionary manufacturing process to create high-quality sensors integrated into clothing in a way that has never been done before.

“As we think about the future of the fitness and apparel industry, no one has successfully cracked the ability to measure total body behavior including muscle movement, and then translated that into actionable insight,” said Pete Moran, General Partner, DCM. “ATHOS is breaking new ground in this arena, and soon, this kind of intelligence will be the ‘new normal’ in a consumer’s mind.”

Designed to be not only functional but also comfortable and stylish, the new ATHOS apparel line uses small sensors that are neatly built into compression clothing and communicate directly with a consumer’s smartphone to give the wearer real-time feedback on their workout.

“ATHOS’ unique performance apparel is completely changing the way we train the human body,” said Joe Lacob, Managing Partner and Chairman, Golden State Warriors. “Whether you are a professional athlete or just aspiring to be in better shape, accurate and visual data can boost your training and make your training more effective. With ATHOS, we will have a complete view of the body in action – muscle movement, effort, calories burned, heart rate target zones and more – giving athletes instantaneous insight without disrupting their workouts.”

This announcement comes at a time when consumer interest in sports and fitness apparel is growing worldwide. According to Boston-based research firm Trefis, the global sports apparel market is set to grow to $178 billion by 2019.

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search