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Alvanon displays intimate/swim AlvaForms at ISAM/MAGIC
Aug '14
Intimate/Swim AlvaForm fit mannequins that reflect the fit of lingerie and swimwear on real women will be exhibited by global size and apparel fit expert Alvanon, Inc. at ISAM/MAGIC, August 17 – 20, 2014, Las Vegas Convention Center. The AlvaForms will be dressed in trending fashions from leading brands, including Diva, Everyday Sunday, B.Swim, Blumoss, Anne Cole, Unique Vintage , Magicsuit, Prana and Banana Moon.

At the show, Alvanon will exhibit its Intimate/Swim AlvaForms at ISAM’s location in the Central Hall with all of Women's Wear, near the runway and in selected vignettes in the larger cross aisle. 2014 marks the second straight year in which Alvanon will showcase its AlvaForms with branded swimwear at ISAM’s show location. "We are excited to have the AlvaForms in our area again this year," notes ISAM Director Barbara Brady. (Editors are welcome to interview Alvanon personnel at the Alvanon exhibit area.)

The Alvanon Intimate/Swim AlvaForms
Alvanon’s AlvaForms provide designers, manufacturers and retailers with the means to create and market intimate apparel and swimwear that fit women more consistently and comfortably.

The AlvaForms are 15% softer than standard soft mannequins and feature a memory foam that mimics a human body’s softness. At the show, Alvanon size and fit experts will explain to booth visitors how this enables businesses to design, produce and sell intimate apparel and swimwear that better fits their target demographics, including by age, height and body type.

“Ultimately, AlvaForm intimate apparel and swimwear fit mannequins help designers, manufacturers and retailers to achieve greater customer satisfaction,” says Alvanon President Ed Gribbin. ”The AlvaForms are softer than previous generations of soft fit mannequins and better accommodate underwire and bust fit. This empowers designers to assess fit with a greater degree of accuracy.”

The AlvaForms also facilitate working against the exact same fit dimensions all along the supply chain, which reduces the number of iterations needed to arrive at a desired fit. This cuts costs associated with hiring human models and speeds the design to selling floor supply chain process.

The AlvaForms are available in the full torso style with a widened crotch for ease of creating tops and bottoms, with the option of having them freely stand on a table top or hang from the included full form stand.


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