Home / Knowledge / News / Apparel/Garments / Tough market conditions hit Q2 financials at Bjorn Borg
Tough market conditions hit Q2 financials at Bjorn Borg
Aug '14
Tough market conditions led to Swedish fashion retailer – Bjorn Borg, a marketer of innerwear and sportswear, witnessing decline across all key financial parameters including sales, net profit and EPS in the second quarter of 2014.

The Group’s net sales fell 8 percent to SEK 97.0 million in the second quarter of 2014, down from SEK 105.8 million from same quarter of 2013. Excluding currency effects, revenues were down 10 percent, from a year ago.

In the period April to June 2014, gross profit margin at Bjorn Borg slipped to 52.5 percent from 52.1 from corresponding quarter of 2013. Operating profit in the second quarter of 2014, amounted to SEK 0.5 million against SEK 0.9 million in prior year quarter.

Profit after tax declined to SEK 2.2 million in the quarter under review from SEK 3.4 million, a year earlier. Earnings per share amounted to SEK 0.15 compared to SEK 0.23.

Henrik Bunge, the new CEO at Bjorn Borg says, “During the second quarter we and our distributors experienced continued tough market conditions, particularly in our larger markets. On the positive side, our operations in Finland and England continue to perform well.”

He adds, “At the same time we have good cost control. Now I look forward to working with the team at Bjorn Borg to set a clear direction and to increase our focus on consumers.”

Fibre2fashion News Desk - India

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search