Home / Knowledge / News / Apparel/Garments / Swiss Military Worldwide opens first Mumbai store
Swiss Military Worldwide opens first Mumbai store
22
Aug '14
After opening its 100th store in Jalandhar, Swiss Military Worldwide, a premium global men’s lifestyle brand opened its first Mumbai store.

This will be followed by an entry into markets of Gujarat, Madhya Pradesh and Southern India.

While the brand is primarily focusing on MBO’s to expand its retail touch points in India, it plans to open 250 exclusive Swiss Military franchise stores and 8 company owned stores.

Swiss Military Worldwide has also tied up with large format stores like Crossword, Shoppers Stop, Planet M, Landmark, Om Book Shop and Emerge.

Swiss Military also aims to take its retail presence to over 1200 shop-in-shops by the end of next year.

“Swiss Military Worldwide is synonymous with ‘affordable luxury’ and our aim is to become the preferred choice for consumers looking for quality at an attractive price,” Anuj Sawhney, Managing Director, Swiss Military Worldwide said.

“The response we received from the Indian market has been very encouraging right from the start and to further enhance our footprint in the market we will be investing Rs. 100 crore plus into our retail operations by next year”, he informed.

As a brand that keeps a sharp focus on investments in market research, R&D and design, the company is expecting to continue with its double-digit sales growth in India and grow further.

Present in 26 countries at present, Swiss Military has over 600 stores in Europe alone. It offers over 700 SKU’s across 12 product categories in its global portfolio.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Textiles | On 18th Jan 2017

Schoeller unveils water-repelling fabric ‘bling’

Schoeller textiles, Swiss textile company, has released its new...

Textiles | On 18th Jan 2017

China lays out plan to boost foreign investment

The Government of China has outlined measures to boost foreign...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search