Galleria Intima 2014 sees two-fold rise in exhibitors

01 Sep '14

4 min read

Highlight of the day was a panel discussion on the world of E-Commerce and the importance of convergence of this flourishing online platform with the current style of retailing. The panel of luminaries had heads of some of the top online lingerie stores.

Moderated by Wazir Advisors, the knowledge partners of Galleria Intima 2014, the discussion was attended by the influential from world of intimate wear and e-commerce. Discussing the collusion of offline and online retail and exploring the possibility to speed up the movement of intimate wear consumer to the digitized world, they looked at the prospects of an Omni channel for brand owners to reap the benefits of the e-commerce rage.

After a fulfilling session on Day 1, on trend forecasting and design developments for effective marketing, on Day 2, David Landart spoke on the most important aspect of a marketing strategy - Communication. He said storytelling was the key to brand placement.

The series of forums came to an end with the confluence of top Indian intimate wear brand owners and their next generation, geared up take over the reins of business, discussing an all- important subject matter of Connecting with the New Age Consumers for business growth.

With a clear vision of taking their business legacy to the next level of acceptance, the industry successors agreed that combining the expertise and experience of their predecessors, a radical approach with improved marketing strategy and enhanced communication is needed to change the brand perception and connect with the fast evolving new age consumer.

To facilitate specific queries, concerns and trade talks, pre-planned business meetings were fixed to benefit buyers and visitors. These meetings, arranged before the start of the event proved extremely time saving and subject specific, especially for those who were making quick single day visits to the show to meet and network.

Fibre2fashion News Desk - India

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