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Target Canada debuts new initiative to improve performance

September 02, 2014 (Canada)

In order to offer a better experience to its Canadian customers and improve business performance, retailer Target has unveiled new initiatives which include a number of merchandise initiatives and a long-term partnership with celebrity designer Sarah Richardson.

These new initiatives come from the Canadian retailer on the heels of leadership changes last spring and a comprehensive review of its Canadian operations.

“We have uncovered the root cause of some of our challenges and are focused on three main areas: improving in-stocks, sharpening our pricing strategy and enhancing our merchandise assortment”, said Mark Schindele - President, Target Canada.

Target’s partnership with Sarah Richardson will bring her distinctive combination of colours and patterns to a new line of home décor beginning in Fall 2015.

Among other initiatives, it will partner with Roots to extend the exclusive and popular Beaver Canoe assortment with expanded home décor and the addition of new apparel like sleepwear and slippers this fall.

In the apparel category, Target will expand the maternity assortment by 50 percent in September. In addition, Nick & Nora, the popular US women’s fashion line, will be available in Target Canada stores next year.

The previously announced Altuzarra for Target designer collaboration too will be launched in September and a new plus-size line will be introduced in early 2015.

To better manage its supply chain, Target has initiated a physical count of inventory at all stores, resulting in a reset of systems, and more accurate ordering and shipping data and better forecasting and allocation of product based on sales history.

It will also adjust delivery schedules so stores receive merchandise more frequently and provide new training and processes to headquarters and in-store teams to create good routines and engaging store team members.

US-based Target Corporation has over 1,925 stores of which 1,795 are in the US and 130 in Canada.


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