Home / Knowledge / News / Apparel/Garments / Riot to introduce Real Madrid merchandise in India
Riot to introduce Real Madrid merchandise in India
Sep '14
Riot, a youth fashion brand from BSE-listed Suditi Industries Ltd, has bagged the official apparel licensing right for Real Madrid CF club in India for a period of three years.

Real Madrid, a European football club and one of the most recognizable clubs in the world of football with a valuation of $3,440 million, has given the right to Suditi Industries to manufacture and sell fan based merchandise in India.

As part of the deal, Riot will introduce a wide range of products across categories like t-shirts, sweatshirts, shorts, boxers, polos and track pants, available in trendy colors for both men and women.

The designs will be inspired by the Real Madrid name, legal logotype and player’s images and the designs of the official numbers of the players.

Suditi had earlier won the apparel licensing rights to the recently held FIFA Wold Cup, which Suditi claims helped generate Rs 15 crore in revenue.

Pawan Agarwal, Chairman at Suditi Industries said, “The Real Madrid club license will help to open doors for future strategic partnerships and will create a strong identity for the company in the sport licensing sector.’

Mr Animesh Maheshwari, Retail head at Suditi Industries Ltd comments, ‘We are proud to associate and bag the apparel and merchandising right for one of the most popular football club Real Madrid in India.”

“Post the FIFA merchandise deal; this will be our next big step to further strengthen the brand’s space in the sports segment and expect the company’s revenue to go up by 15 to 20 % this year”, he added.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search