Home / Knowledge / News / Apparel/Garments / Riot to introduce Real Madrid merchandise in India
Riot to introduce Real Madrid merchandise in India
02
Sep '14
Riot, a youth fashion brand from BSE-listed Suditi Industries Ltd, has bagged the official apparel licensing right for Real Madrid CF club in India for a period of three years.

Real Madrid, a European football club and one of the most recognizable clubs in the world of football with a valuation of $3,440 million, has given the right to Suditi Industries to manufacture and sell fan based merchandise in India.

As part of the deal, Riot will introduce a wide range of products across categories like t-shirts, sweatshirts, shorts, boxers, polos and track pants, available in trendy colors for both men and women.

The designs will be inspired by the Real Madrid name, legal logotype and player’s images and the designs of the official numbers of the players.

Suditi had earlier won the apparel licensing rights to the recently held FIFA Wold Cup, which Suditi claims helped generate Rs 15 crore in revenue.

Pawan Agarwal, Chairman at Suditi Industries said, “The Real Madrid club license will help to open doors for future strategic partnerships and will create a strong identity for the company in the sport licensing sector.’

Mr Animesh Maheshwari, Retail head at Suditi Industries Ltd comments, ‘We are proud to associate and bag the apparel and merchandising right for one of the most popular football club Real Madrid in India.”

“Post the FIFA merchandise deal; this will be our next big step to further strengthen the brand’s space in the sports segment and expect the company’s revenue to go up by 15 to 20 % this year”, he added.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th Sep 2016

CAI keeps 2016-17 cotton output at 336 lakh bales

The Cotton Association of India (CAI) has estimated cotton crop for...

Courtesy: Nandan Denim

Textiles | On 29th Sep 2016

Nandan Denim to raise Rs 100 crore through FPIs

Indian denim fabric producer Nandan Denim Ltd (NDL) plans to raise Rs ...

Apparel/Garments | On 29th Sep 2016

Outlook for Cambodia’s economy remains robust: ADB

Backed by 9.4 per cent growth in exports from the garment and...

Interviews View All

Amardeep Singh
Orient Craft

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search