Home / Knowledge / News / Apparel/Garments / New York set to host women fashion & lifestyle event AXIS
New York set to host women fashion & lifestyle event AXIS
09
Sep '14
The inaugural edition of AXIS, a new fashion and lifestyle trade event created for the current generation of trend-focused young women, is slated to take place from February 22nd to 24th, 2014.

Drawing influence from art, music, street culture and design, the multidimensional platform, which aims to focus on cross-category merchandising, will feature designs from a mix of niche seasoned and emerging global brands that do not show at regular womenswear fashion-centric events.

The upcoming show will showcase women’s fashion, activewear, swimwear and intimatewear collections in a gallery-like setting with white walls, natural wood and modern fixtures that mimic an architectural façade.

The fair will be organized by the Reed Fashion Group, which is a division of Reed Exhibitions, an international trade show organizer which hosts about 20 fashion events annually, including Capsule and Agenda shows, in three countries.

Apart from drawing the established resources of its parent company Reed Exhibitions, the event will also bring all the women’s brands, which normally showcases at the Capsule Show, together in one place.

The AXIS Show Director Vanessa Chiu said in a statement, “AXIS is the first trade show of its kind built for a new generation of women. AXIS was created to fill the void in the Women’s New York fashion lifestyle market with niche brands that currently do not show.”

“AXIS takes a cross-category approach to merchandising that reflects the eclectic, aspirational way its demographic shops. The result is an experiential event that resonates throughout the fashion industry and serves as a year-round resource for attendees,” she continued.

“We’ve built a platform to showcase the new-new, expose branded collections that were displaced in the current New York trade circuit, and introduce new global collections into the U.S. marketplace,” Chiu adds.

“We plan on utilizing our team’s matchmaking expertise to introduce media, brands and retailers, and tie it all in with events that make AXIS a true 3-D, lifestyle experience,” the show director further elaborates.

The fair exhibitors and buyers will be introduced to AXIS’s vast network of creative and talent resources, as well as exclusive digital content and seasonal trend reports based on the opinions of the key fashion influencers such as Nike Global Concept Director Kristin Reiter, SweatTheStyle.com founder and model Adrianne Ho, athlete and style icon Kassia Meador, Style.com Fashion Market Director Rachel Wang and Capsule Show cofounder Deirdre Maloney.

Apart from the fashion exhibits, the bi-annual fair will also display home and beauty accessories.

Reed Exhibitions serves 44 industry sectors with trade and consumer events. It hosts some 500 events in about 42 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 21st Jul 2017

No shortage of cotton & yarn in country: Minister

There is no shortage of cotton and yarn in the country, and the...

Pic courtesy: Sutlej Textiles & Industries Ltd

Textiles | On 21st Jul 2017

Sutlej Textiles’ Q1 FY18 EBITDA expands to Rs 76.28 cr

Sutlej Textiles and Industries Ltd (STIL), one of India’s largest...

Textiles | On 21st Jul 2017

CAI revises 2016-17 cotton crop to 337.25 lakh bales

Cotton Association of India (CAI) has upwardly revised cotton crop...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X