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Milano Unica wraps up with focus on Italian denim
Sep '14
The 19th edition of Italian Textiles Trade Show - Milano Unica which ran from September 9-11 saw a new area dedicated to Italian denim makers. Other events included the Japan Observatory and the traditional fall appointment with On Stage.

Around 410 exhibitors, of which 74 from other European countries exhibited at the Italian trade show.

Milano Unica focused on a niche event – ‘Italian Denim: Italian Denim Makers’, a show dedicated to the supply chain of Italian made denim fabric and its unique features and new opportunities offered by the global high-end market.

The event was conceived to highlight Italian denim businesses and their production excellence, an entirely Italian supply chain - from design to end product and from apparel to accessories.

While, On Stage was created with the objective of creating a bridge between the excellence of European textile production and the world’s most promising emerging designers.

Eight designers out of the 50 who participated in the On Stage pre-event project were at the center of Milano Unica inauguration event on September 9, 2014 through a series of shows inside the Galleria Sozzani.

Milano Unica and The Woolmark Company celebrated Italian creativity through awarding of a prize to Cesare Attolini, who designed the costumes for Paolo Sorrentino’s Academy Award winning movie – The Great Beauty.

The Japan Observatory, was an answer to requests received from numerous signature brands, and the selection of the Japanese partner proved consistent with the positioning of Italian and European production in the global market.

29 exhibitors had been selected from the Japan Fashion Week Organization, to which a special area was dedicated. In this space, exhibitors representing Japanese excellence presented textiles, rich in innovation and mainly intended for sportswear.

The next appointments for Milano Unica are on October 20–23 in Shanghai and on February 4-6, 2015 in Milan. (AR)

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