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AUR Golf launches men's & women's spring 2015 lines
Sep '14
AUR Golf, the Canadian golf apparel brand known for utilizing technical fabrics in modern sophisticated forms, has recently unveiled its new men’s and women’s spring 2015 collections replete with elegant geometric prints and colour block details.

Dubbed as The Triumphant Collection, the male clothing range is crafted from the comfy moisture wicking and 4-way stretch technology incorporated Active-Stretch fabric which enhances the freedom of movement. Based on shades of Sunglo Yellow, Neptune Blue and white, the line includes the Sparwood Polo shirt styles.

The menswear entry also includes two additional lines- the Rapture Collection (comprised of ensembles in Rowan Red, Nightfall Navy and white colourways) as well as the Frequency Collection (created in Sonic Green, black and white shades).

The women’s main line named ‘Luminance Collection’ offers the athletic yet sophisticated racer-back outfit ‘Bentley Polo’ featuring contrast placket and the signature black enamel buttons. Crafted from lightweight, breathable and UV-protected Active-Cool fabric, which is an ideal for the hot and humid summer days, the range is designed in black and white hues accented with metallic silver and black enamel trims.

The other womenswear ranges from the brand are Europhia Collection (consists of Kiss Pink, Nightfall Navy and white colour stories) and the Bliss Collection which showcases pieces in Malibu Green, Nightfall Navy, Shoreline Blue and white tones.

The brand’s head of design, Brad Franklin, said in a statement, “We are extremely excited to launch the Spring 2015 collection and are confident these season's collection is the finest in the history of the brand. Our goal for this season was to bring the consumer a collection that evokes emotion and excitement in the wearer through enhanced fabric offerings and the thoughtful use of color, patterns and prints.”

While speaking on the company’s growing popularity, the firm owner Fletcher Sport Brands’ President, Mark Fletcher, explains, “The AUR Golf brand continues to grow at a rapid pace. From Canada to Germany, to the United States and Spain, golf professionals and consumers looking for authentic golfsport apparel with a distinct modern aesthetic are turning to AUR Golf as their golf apparel brand of choice.”

Founded in 1980, headquartered in Montreal, Quebec, AUR Golf’s designs are inspired by the active nature of the sport combined with awareness for the environment in which it is played. The label specializes in polos, sweaters, shells, vests, dresses, pants, shorts and skorts. (PB)

Fibre2fashion News Desk - India

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