Home / Knowledge / News / Apparel/Garments / Jabong launches new fashion campaign for youth
Jabong launches new fashion campaign for youth
17
Sep '14
Jabong.com, one of India’s fashion multi-brand e-store, has initiated a new brand positioning campaign titled “Be You”, to inspire the youth in India to have a unique fashion sense of their own.

The main idea behind the campaign is to make people appreciate themselves and be true to oneself. It aims to help people confidently express themselves, and carry an individual style quotient.

The campaign features a 360 degree multimedia integration of television, print, outdoor and digital platforms, created by Bang In the Middle, a creative advertising agency. It aims to celebrate the trust Jabong.com has earned in the past few years in the fashion industry.

The peppy and cheerful 130 seconds musical track of the commercial is a youthful blend of melody, beat and meaningful lyrics. The visualization of the song exudes a sense of freedom, individual journey and optimism that the brand has created through its offerings in the past few years. The song will be launched on various platforms like song apps, radio, and digital media.

The commercial shows how Jabong.com has reached to all corners of India and its success story. The advertisement, which will be aired across channels, has been innovatively shot across many cities in India, capturing the personal styles of youngsters, and emotions derived from the sense of empowerment and confidence from latest fashion trends.

The founder and managing director of Jabong.com, Mr. Praveen Sinha said in a press release, “Jabong.com is constantly innovating to churn out something new for its customers and this time we are not merely promoting clothes but a concept which never goes out of fashion.”

“‘Be You’, allows the youth to realize where their true identity lies. Rather than chasing the latest fad, we are encouraging the youth to fall back on what they already had since the very beginning. Our TV commercial is very simple in terms of the message it plans to send out, be true to yourself not only in terms of attitude but also in terms of fashion you carry around,” he added. (GK)

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search