Home / Knowledge / News / Apparel/Garments / 'Indian apparel brands averse to creating brand ecology'
'Indian apparel brands averse to creating brand ecology'
24
Sep '14
Mr. Sanjay Vakharia
Mr. Sanjay Vakharia
“Home grown brands refused to go the whole way on creating brand ecology for themselves, and many took the shortcut of being just a label as opposed to being a brand”, a Marketing Director of an Indian home grown denim apparel brand, says.

In an exclusive tete with fibre2fashion, Sanjay Vakharia – Marketing Director at denim brand, Spykar adds, “A brand is all about more and more sacrifices and minute attention to details with a very long term perspective. And only a few could follow the hard way.”

With over two decades of experience under his belt, Sanjay Vakharia, a strategic bent and an opportunist, gave Spykar the required impetus to transform from a laundry grown to creating the brand image for Spykar.

On Indian consumers not exhibiting brand loyalty, Vakharia informs, “People are still trying different products and brands. It is still infancy for the category and hence too premature to have loyalists. Having said that, all brands still have their loyal followers and patrons, and they will keep growing as the market matures and ripens.”

Sanjay Vakharia is of the opinion that retailing is all about creating an experience and offering a 'feel good factor' to consumers and feels all brands should be always conscious of the fact.

On his preference for multi-brand-outlets or exclusive stores, he says, “Both have their pros and cons, but both are critical to the business.”

On his mantra for brands to succeed in emerging markets like India, he opines, “India or anywhere else, one has to be honest with the proposition and serve the consumer with utmost sincerity and stay committed to the brand positioning and its promise.” (AR)

Click here to read the whole interview.
 

Fibre2fashion News Desk - India


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search