Home / Knowledge / News / Apparel/Garments / 'Indian apparel brands averse to creating brand ecology'
'Indian apparel brands averse to creating brand ecology'
24
Sep '14
Mr. Sanjay Vakharia
Mr. Sanjay Vakharia
“Home grown brands refused to go the whole way on creating brand ecology for themselves, and many took the shortcut of being just a label as opposed to being a brand”, a Marketing Director of an Indian home grown denim apparel brand, says.

In an exclusive tete with fibre2fashion, Sanjay Vakharia – Marketing Director at denim brand, Spykar adds, “A brand is all about more and more sacrifices and minute attention to details with a very long term perspective. And only a few could follow the hard way.”

With over two decades of experience under his belt, Sanjay Vakharia, a strategic bent and an opportunist, gave Spykar the required impetus to transform from a laundry grown to creating the brand image for Spykar.

On Indian consumers not exhibiting brand loyalty, Vakharia informs, “People are still trying different products and brands. It is still infancy for the category and hence too premature to have loyalists. Having said that, all brands still have their loyal followers and patrons, and they will keep growing as the market matures and ripens.”

Sanjay Vakharia is of the opinion that retailing is all about creating an experience and offering a 'feel good factor' to consumers and feels all brands should be always conscious of the fact.

On his preference for multi-brand-outlets or exclusive stores, he says, “Both have their pros and cons, but both are critical to the business.”

On his mantra for brands to succeed in emerging markets like India, he opines, “India or anywhere else, one has to be honest with the proposition and serve the consumer with utmost sincerity and stay committed to the brand positioning and its promise.” (AR)

Click here to read the whole interview.
 

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Textiles | On 22nd Sep 2017

Messe Frankfurt acquires Source Africa, ATF textile shows

Messe Frankfurt, one of the world´s leading trade show organisers,...

Apparel/Garments | On 22nd Sep 2017

Sri Lankan apparel makers seek concessions to import labour

Sri Lanka’s deputy minister for national policies and economic...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search