Home / Knowledge / News / Apparel/Garments / 'Indian apparel brands averse to creating brand ecology'
'Indian apparel brands averse to creating brand ecology'
24
Sep '14
Mr. Sanjay Vakharia
Mr. Sanjay Vakharia
“Home grown brands refused to go the whole way on creating brand ecology for themselves, and many took the shortcut of being just a label as opposed to being a brand”, a Marketing Director of an Indian home grown denim apparel brand, says.

In an exclusive tete with fibre2fashion, Sanjay Vakharia – Marketing Director at denim brand, Spykar adds, “A brand is all about more and more sacrifices and minute attention to details with a very long term perspective. And only a few could follow the hard way.”

With over two decades of experience under his belt, Sanjay Vakharia, a strategic bent and an opportunist, gave Spykar the required impetus to transform from a laundry grown to creating the brand image for Spykar.

On Indian consumers not exhibiting brand loyalty, Vakharia informs, “People are still trying different products and brands. It is still infancy for the category and hence too premature to have loyalists. Having said that, all brands still have their loyal followers and patrons, and they will keep growing as the market matures and ripens.”

Sanjay Vakharia is of the opinion that retailing is all about creating an experience and offering a 'feel good factor' to consumers and feels all brands should be always conscious of the fact.

On his preference for multi-brand-outlets or exclusive stores, he says, “Both have their pros and cons, but both are critical to the business.”

On his mantra for brands to succeed in emerging markets like India, he opines, “India or anywhere else, one has to be honest with the proposition and serve the consumer with utmost sincerity and stay committed to the brand positioning and its promise.” (AR)

Click here to read the whole interview.
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search