Home / Knowledge / News / Apparel/Garments / Uniqlo set to double up sales for kids' and babies' lines
Uniqlo set to double up sales for kids' and babies' lines
24
Sep '14
courtesy: Uniqlo Kids
courtesy: Uniqlo Kids
The Japanese casual wear brand Uniqlo is set to expand the line up of its kidswear and babywear offerings by nearly 50 percent with the launch of new Fall/Winter 2014 season collections.

The brand, which is trying to bring up the children’s clothing on par with its men’s and women’s ranges, is aiming to double up its sales by making the newly unveiled kids’ lines available at 679 stores (which is about 60 percent more than the previous sales points comprised of 429 outlets).

In order to make the new line-up easier to browse, the brand’s newly opened sales floors, which are located outside the urban centres, feature separate dedicated sections for kids and babies.

The company has also launched a new childrenswear only website uniqlo.com/jp/kidscommunity to facilitate easier shopping at home or on the go.

Designed to meet the active lifestyle of children, the new collection is made from a revolutionary lightweight and highly functional insulating polyester fibre jointly developed with Toray Industries. The specially processed cube shaped synthetic material is more durable and allows repeated washing while effectively retaining warmth.

With a special focus on girls’ clothing, the kids’ line features dresses, skirts and cardigans in a variety of colours and patterns The range also offers warm padded outerwear series that includes coats, jackets, parkas and vests.

Uniqlo had founded its kids' and babies’ lines in the years 1997 and 2002 respectively.

Started in 1949, Uniqlo is a casual wear designer, manufacturer and retailer with operations in China, Hong Kong, Taiwan, France, Malaysia, the Philippines, Russia, Singapore, South Korea, Thailand, the United Kingdom, the United States and Indonesia. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search