Home / Knowledge / News / Apparel/Garments / Costume dresses to fly off shelves this Halloween – NRF
Costume dresses to fly off shelves this Halloween – NRF
27
Sep '14
A survey by a US national retail body expects, more costumes than ever to fly off the shelves as Americans gear up to celebrate Halloween.

According to the National Retail Federation (NRF) survey, more than two-thirds of celebrants will buy Halloween costumes, the most in the survey’s 11-year history.

It says, the average person will spend $77.52 this Halloween, compared to $75.03 last year and total spending on Halloween this year is expected to touch $7.4 billion.

The survey reveals that US citizens will spend $2.8 billion on costumes overall, out of which $1.1 billion will be shelled out on children’s costumes and $1.4 billion on adult costumes.

Americans will also spend $350 million on costumes for their pets. Candy and greeting cards spend is expected to reach 2.2 billion, while $2 billion will be splurged on decorations.

71.1% of US citizens will hand out candy, while 46.7% will decorate their homes and yards and 45.8% will wear costume dresses. 33.4% will throw or attend a party, up from 30.9% last year.

Much like last year, the survey says, consumers will hit stores and the Internet early to get the first pick of costumes and candy.

According to the survey, 32.1% say they will start their Halloween shopping before the first of October, while 43.3 percent of celebrants will begin shopping in the first two weeks of October.

24.6% of those surveyed are expected to wait until the last minute and shop in the last two weeks of October.

While the bulk of Americans or 34.2% will look for costume inspiration online or in a retail store or costume shop, Pinterest is a growing source of inspiration this year.

The survey found 11.4 percent of Americans will turn to Pinterest for costume ideas, up from 9.3% last year.

Young adults are expected to drive the most Pinterest traffic. 21.2% of 18-24 year olds will turn to the popular site for ideas as will 21.0% of 25-34 year olds.

NRF CEO Matthew Shay says, “There’s no question that the variety of adult, child and even pet costumes now available has driven the demand and popularity of Halloween among consumers of all ages.

“And, with the holiday falling on a Friday this year, we fully expect there will be a record number of consumers taking to the streets, visiting haunted houses and throwing unforgettable celebrations”, he adds. (AR)

Fibre2fashion News Desk - India


Must ReadView All

India mulls new schemes for jobs, textile clusters

Apparel/Garments | On 25th Apr 2018

India mulls new schemes for jobs, textile clusters

India is mulling over alternative schemes for jobs and manufacturing...

Kraig gets approval for Vietnamese subsidiary firm

Textiles | On 25th Apr 2018

Kraig gets approval for Vietnamese subsidiary firm

Kraig Biocraft Laboratories, Inc., the leading developer of spider...

Courtesy: ITMA Asia

Textiles | On 25th Apr 2018

ITMA Asia + CITME 2018 attract global textile companies

The sixth edition of ITMA ASIA + CITME 2018 has received strong...

Interviews View All

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search