Home / Knowledge / News / Apparel/Garments / Costume dresses to fly off shelves this Halloween – NRF
Costume dresses to fly off shelves this Halloween – NRF
27
Sep '14
A survey by a US national retail body expects, more costumes than ever to fly off the shelves as Americans gear up to celebrate Halloween.

According to the National Retail Federation (NRF) survey, more than two-thirds of celebrants will buy Halloween costumes, the most in the survey’s 11-year history.

It says, the average person will spend $77.52 this Halloween, compared to $75.03 last year and total spending on Halloween this year is expected to touch $7.4 billion.

The survey reveals that US citizens will spend $2.8 billion on costumes overall, out of which $1.1 billion will be shelled out on children’s costumes and $1.4 billion on adult costumes.

Americans will also spend $350 million on costumes for their pets. Candy and greeting cards spend is expected to reach 2.2 billion, while $2 billion will be splurged on decorations.

71.1% of US citizens will hand out candy, while 46.7% will decorate their homes and yards and 45.8% will wear costume dresses. 33.4% will throw or attend a party, up from 30.9% last year.

Much like last year, the survey says, consumers will hit stores and the Internet early to get the first pick of costumes and candy.

According to the survey, 32.1% say they will start their Halloween shopping before the first of October, while 43.3 percent of celebrants will begin shopping in the first two weeks of October.

24.6% of those surveyed are expected to wait until the last minute and shop in the last two weeks of October.

While the bulk of Americans or 34.2% will look for costume inspiration online or in a retail store or costume shop, Pinterest is a growing source of inspiration this year.

The survey found 11.4 percent of Americans will turn to Pinterest for costume ideas, up from 9.3% last year.

Young adults are expected to drive the most Pinterest traffic. 21.2% of 18-24 year olds will turn to the popular site for ideas as will 21.0% of 25-34 year olds.

NRF CEO Matthew Shay says, “There’s no question that the variety of adult, child and even pet costumes now available has driven the demand and popularity of Halloween among consumers of all ages.

“And, with the holiday falling on a Friday this year, we fully expect there will be a record number of consumers taking to the streets, visiting haunted houses and throwing unforgettable celebrations”, he adds. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X