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Columbia Sportswear adds two new profiles to global team
Sep '14
US-based sportswear retailer, Columbia Sportswear Company has created and filled up two new senior roles of Vice President of Global Manufacturing and Chief Marketing Officer.

Steve Woodside, a 25-year veteran of footwear and apparel manufacturing has joined as Vice President of Global Manufacturing and marketing veteran, while Stuart Redsun joined as Chief Marketing Officer.

Steve Woodside most recently served in Hong Kong as VF Corp's Vice President of its Global Footwear division, overseeing global footwear sourcing and manufacturing.

Prior to VF Corp, he spent 23 years at Nike, during which he led both apparel and footwear manufacturing operations at various times.

He was also instrumental in promoting the adoption of advanced lean manufacturing processes by the company's contract manufacturers.

He has spent more than half of his career living and working in Asia, including assignments in Taiwan, Indonesia, Vietnam, China and Hong Kong.

Stuart Redsun in his role as Chief Marketing Officer will be responsible for developing and executing global consumer marketing programs for the Columbia, Sorel and Montrail brands.

Stuart Redsun has held numerous marketing leadership roles within the athletic footwear and apparel industry.

Most recently as Senior Vice President of Global Brand Marketing for Under Armour and at Nike where he began his marketing career.

He has also led marketing communications for global technology brands like Gateway, Motorola and Sony.

Steve Woodside will report directly to Columbia's Chief Operating Officer - Bryan Timm, while Stuart Redsun will report to Tim Boyle, CEO at Columbia Sportswear.

Columbia also announced pending retirements of Vice President of Global Marketing, Dan Hanson, and Vice President of Global Apparel Manufacturing, Patrick Werner.

“Both Werner and Hanson will remain on board for specified periods in order to ensure smooth transitions to their successors”, Columbia Sportswear said.

Founded in 1938, Columbia Sportswear products are sold in approximately 100 countries and feature innovative technologies and designs that protect outdoor enthusiasts.

In addition to the Columbia brand, the retailer also owns lifestyle brands - Mountain Hardwear, Sorel, prAna, Montrail and OutDry. (AR)

Fibre2fashion News Desk - India

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