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Shilpa Shetty partners HomeShop18 for festive saree range
01
Oct '14
The Indian online and on-air retailer HomeShop18 has joined forces with the Bollywood actress and entrepreneur Shilpa Shetty Kundra to launch an exclusive line of designer sarees for the festive season.

Dubbed as SSK Line, the chiffon and georgette made reasonably priced collection reflects the elegant personal style statement of the 39-year-old star.

Replete with trendy designs and ethnic weaves, the eclectic range, which will be available for sale at the retailer’s television, web and mobile platforms, is embellished with sequins, crystal work and zari embroidery.

While speaking about the collaborative collection, the Hindi movie star comments, “In this exclusive collaboration with HomeShop18, I’ve enjoyed experimenting with unique styles to suit different tastes.”

“The SSK collection has been designed keeping in mind an Indian ethos with a modern twist, light fabrics and embellishments enhancing the richness. The biggest prerequisite being budget friendly,” she adds.

Sundeep Malhotra, Founder and CEO, HomeShop18 also spoke on the newly formed association, “HomeShop18 has always been at the forefront of innovation and in a yet another first, we’re proud to launch a range by Bollywood star and fashion icon Shilpa Shetty Kundra.”

“The exclusive SSK sarees offer our customers a premium collection at an affordable price point and supreme quality. We believe this partnership will revolutionize designer-wear by making it accessible to women across India. HomeShop18 sees the collaboration as an opportunity to grow its already popular apparel category by over 50%,” he states.

Founded in 2008, HomeShop18 owns and operates an impressive portfolio of over 14 million stock keeping units across multiple categories and a logistical reach of over 3000 locations across India. (PB)

Fibre2fashion News Desk - India

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