Home / Knowledge / News / Apparel/Garments / Smart lectures empower delegates on Day-2 of IAF show
Smart lectures empower delegates on Day-2 of IAF show
06
Oct '14
The second day of the IAF’s 30th World Fashion Convention in Colombia saw Gustavo Mutis, President of Center for Leadership and Management revealed a new paradigm - Collective Intelligence, where a group of individuals is always smarter than any single individual.

Leonardo Furno of VF Corp spoke about the company’s plan to double its South American US $350 million business. It was difficult though, he said, to structure the business in a continent where in Chile, 90% is imported and in Brazil and Argentina, 90% must be made locally as a result of high tariff barriers.

Massimo Mazza, Partner at McKinsey and Company – Brazil, highlighted the importance of Brazil as a market. “Despite the current economic slowdown, fast moving consumer goods spending is up,” he said.

According to Mazza, the best growth in Brazil is found in tier-II cities amid high entry barriers and variable periods of high and low growth. “Nevertheless, a global brand must be in Brazil,” he insisted.

Tom Julian, Director of Strategic Business Development at Doneger Groupthen spoke on the important group of young customers termed the millennials.

Best brand strategies to reach this group according to Julian are through product innovation, embracing a lifestyle experience and branding by storytelling.

He showed many examples of how successful brands and retailers in the US such as Forever 21, Victoria Secret and Urban Outfitters use these strategies.

Stefan Siegel, founder of Not Just a Label enlightened the delegates with its innovative way of connecting 17,000 young and upcoming fashion designers from all over the world to clients from across the world.

Siegel informed about the systemic change which these designers are creating. Many have taken themselves out of the seasonal approach working in a more artisanal way.

“Larger brands, looking for the authenticity their clients are demanding, are starting to support local design communities,” he informed.

Both Siegel and Julian advised Colombian brands to build on their ‘Colombianness’ when exporting. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search