Home / Knowledge / News / Apparel/Garments / 'China major opportunity for apparel brands'
'China major opportunity for apparel brands'
10
Oct '14
Ms. Magdalena Kondej
Ms. Magdalena Kondej
“China, although it is already well penetrated by apparel brands, still constitutes a major opportunity and is expected to contribute around 50% of absolute global growth by 2018”, says the Global Head of Apparel Research at Euromonitor International.

“But,” Magdalena Kondej adds, “The focus has shifted from coastal regions, which are becoming saturated to China's interior provinces and lower tier cities. There is also a group of other emerging markets in Asia, notably the Philippines, Vietnam, Malaysia, etc.

Magdalena Kondej was responding to a query from fibre2fashion on which are the most emerging markets and the most saturated markets in the apparel industry these days according to her.

She continues, “Basically apparel/fashion is beyond a need-based industry. Primarily, it is a desire/aspiration based market. On a basic level, consumers do need clothes but all business strategies within fashion are based around how to make consumers want to purchase more and more clothes and purchase these extra items from this particular brand rather than another one.

“So it is beyond just relying on consumers to replace their clothing, it is about creating additional sales. In this respect, although some markets can be considered saturated or maybe mature, which is a better phrase to use; there is always scope to grow sales.” (AR)

Click here to read the rest of the interview.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search