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Destination Maternity forays into Israel
Oct '14
Maternity apparel retailer - Destination Maternity said it has entered the Israeli market through a franchisee agreement with Israel's largest fashion-retail chain - H&O Fashion Ltd.

Through this exclusive partnership, Destination Maternity will launch its Motherhood Maternity, A Pea in the Pod and Destination Maternity brands in Israel, with the first franchise locations expected to open in Spring 2015.

The US retailer said Destination Maternity brands will be sold through both shop-in-shops in select H&O stores as well as exclusive Destination Maternity stores.

CEO at Destination Maternity - Tony Romano said, “Working closely with H&O, we look forward to serving moms-to-be in Israel like no other maternity apparel retailer can."

"We believe that through this partnership we can be the leader in maternity apparel in Israel by leveraging our respective strengths,” Ami Sagis, H&O Chairman said.

Destination Maternity operates 1,894 retail locations, including 568 stores in the US and Canada and 1,326 leased department locations.

In addition, Destination Maternity has international store franchise and product supply relationships in the Middle East, South Korea and Mexico.

The retailer has 78 international franchised locations, including 19 Destination Maternity branded stores and 59 shop-in-shop locations.

On the other hand, H&O operates 45 stores in Israel under the H&O, Carters, and OshKosh brand names and sells globally renowned apparel brands. (AR)

Fibre2fashion News Desk - India

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