Home / Knowledge / News / Apparel/Garments / Biba launches online portal to enter e-commerce market
Biba launches online portal to enter e-commerce market
18
Oct '14
Indian ethnic wear brand Biba has launched its e-commerce portal to leverage the fast growing e-commerce market space and do maximum business in the ongoing festival season.

The managing director of Biba, Sidhharth Bindra, said the growing channel of e-commerce is the perfect choice for making shopping convenient for Biba’s customers, Hindu Business Line reported.

At present, 6-8 per cent of the company’s revenue comes from online sales, he added.

Mr. Bindra said Biba sees this entry into the online world as another important way to connect with its customers, and provide them with an easy access to their contemporary fashion.

Starting Biba’s own online portal will indeed help the company strike new conversations with brand loyalists as well as will be an attractive choice for new customers, he added.

Biba sells its products through 155 exclusive outlets across 65 cities, apart from having presence in all major retail chains in the country like Shopper’s Stop, Lifestyle, and Pantaloons.

In November 2013, Kishore Biyani-led Future Lifestyle Fashion Ltd divested its stake in Biba. Future Group had first acquired a 6.5 per cent stake in the ethnic wear brand in 2007, which was gradually increased to 25.8 per cent in 2011. (GK)

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search