Home / Knowledge / News / Apparel/Garments / Snapdeal forays into premium designerwear fashion
Snapdeal forays into premium designerwear fashion
23
Oct '14
Having established its position in value-for-money apparel segment, Snapdeal.com will now offer premium designer wear, to its consumers through the launch of its ‘The Designer Studio’.

Snapdeal has launched this new initiative in partnership with an apex body of Indian fashion - Fashion Design Council of India (FDCI), in a bid to expand its fashion products assortment in a category which is growing at 30% month-on-month.

The Designer Studio will not only include ready-to-wear and made-to-order clothing collections, but will also build consumer engagement by presenting the complete achievement timeline of each participating designer.

The Designer Studio will showcase an array of creations from labels of renowned Indian fashion designers like Manish Arora, Malini Ramani, Ashish N Soni, Varun Bahl and Samant Chauhan. Snapdeal hopes to rope in more designers in the next few months.

In clothing, the range for women will include dresses, tops, tunics, kaftans, sarees and bridal wear exclusively created by Malini Ramani and Manish Arora and a made-to-measure service for bridal wear by Manish Arora will also soon be added.

For men, Ashish Soni and Samant Chauhan will launch a dashing collection of crisp shirts with pin tuck and other intricate handcrafted detailing, along with striking printed waist-coats. The price of prêt mens collections from these top designers will range between Rs 3,000-35,000.

“This is in line with the company’s strategy to cross a business of Rs.6000 crore from the fashion category by the next financial year, as announced earlier this year,” Snapdeal said.

Amit Maheshwari, Vice President- Fashion at Snapdeal.com said, “We are sure that FDCI’s leadership & expertise in fashion design and Snapdeal’s vision for the fashion business will create the largest online platform for the fashion design community in India.”

He added, “With the launch of The Designer Studio, we aim to provide access to exclusive and premium designer creations to our customers, meet their aspirations and help improve availability, especially in tier-II cities”.

Snapdeal looks forward to further building on ‘The Designer Studio’ and aims to rope in top national and international designers by launching their respective exclusive range on the website and also plans to focus on new talent by tying up with emerging designers as well in the future. (AR)

Fibre2fashion News Desk - India


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search