Home / Knowledge / News / Apparel/Garments / 'Women's shapes have changed from hourglass to rectangle'
'Women's shapes have changed from hourglass to rectangle'
31
Oct '14
Mr. Ed Gribbin
Mr. Ed Gribbin
“In the 1940s, the most prevalent body shape among women was the 'hourglass' shape, while today it is a 'rectangle' shape due to larger waists,” informs the head of a provider of integrated fit solutions for the apparel industry.

Ed Gribbin – President at Alvanon Inc., in an exclusive chat with fibre2fashion discusses the changes needed in product development in the fashion sector and challenges faced in the fashion business.

Alvanon is a leader in providing full service, integrated fit solutions for the apparel industry. Its strategic consultancy and practical implementation of fit mannequins and tools are valued by the world's leading brands and retailers.

Alvanon’s holistic approach to fit and sizing helps brands, retailers and manufacturers increase full price sell-through, reduce returns, increase speed to market and decrease product development costs.

He begins by saying, “Women and men have changed significantly over the last 60 years in terms of body mass and shape due to a number of factors, primarily diet and lifestyle.

“Fast food, conveniences like remote controls, driving rather than walking have all contributed to significant weight gain, while stature has increased only minimally, resulting in body shapes that have become straighter or less defined than they were previously.

“Bust, waist and hips have all increased over the years but waists have increased nearly twice as much as busts and hips. In the 1940s, the most prevalent body shape among women was the 'hourglass' shape, while today it is a 'rectangle' shape due to larger waists.

“Because many brands base their fit on outdated standards, they use an hourglass figure when designing and making patterns; this is a key reason why so many women complain about fit, and not being able to find clothes that fit their body shape.” (AR)

Click here to read the whole interview.

Fibre2fashion News Desk - India


Must ReadView All

Sri Lanka to set up 150 mini apparel units

Apparel/Garments | On 23rd Nov 2017

Sri Lanka to set up 150 mini apparel units

A mini apparel factory was opened recently at Sri Lanka’s Menik Farm...

Egypt keen to boost ties with India in MSMEs, textiles

Textiles | On 23rd Nov 2017

Egypt keen to boost ties with India in MSMEs, textiles

Egypt is eager to boost cooperation with India, particularly in the...

India begins review of anti-dumping duty on caustic soda

Textiles | On 23rd Nov 2017

India begins review of anti-dumping duty on caustic soda

The Directorate General of Anti-Dumping & Allied Duties (DGAD), under ...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search