Home / Knowledge / News / Apparel/Garments / 'Women's shapes have changed from hourglass to rectangle'
'Women's shapes have changed from hourglass to rectangle'
31
Oct '14
Mr. Ed Gribbin
Mr. Ed Gribbin
“In the 1940s, the most prevalent body shape among women was the 'hourglass' shape, while today it is a 'rectangle' shape due to larger waists,” informs the head of a provider of integrated fit solutions for the apparel industry.

Ed Gribbin – President at Alvanon Inc., in an exclusive chat with fibre2fashion discusses the changes needed in product development in the fashion sector and challenges faced in the fashion business.

Alvanon is a leader in providing full service, integrated fit solutions for the apparel industry. Its strategic consultancy and practical implementation of fit mannequins and tools are valued by the world's leading brands and retailers.

Alvanon’s holistic approach to fit and sizing helps brands, retailers and manufacturers increase full price sell-through, reduce returns, increase speed to market and decrease product development costs.

He begins by saying, “Women and men have changed significantly over the last 60 years in terms of body mass and shape due to a number of factors, primarily diet and lifestyle.

“Fast food, conveniences like remote controls, driving rather than walking have all contributed to significant weight gain, while stature has increased only minimally, resulting in body shapes that have become straighter or less defined than they were previously.

“Bust, waist and hips have all increased over the years but waists have increased nearly twice as much as busts and hips. In the 1940s, the most prevalent body shape among women was the 'hourglass' shape, while today it is a 'rectangle' shape due to larger waists.

“Because many brands base their fit on outdated standards, they use an hourglass figure when designing and making patterns; this is a key reason why so many women complain about fit, and not being able to find clothes that fit their body shape.” (AR)

Click here to read the whole interview.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search