Home / Knowledge / News / Apparel/Garments / Amazon sells top womenswear of its own vendors in 12 weeks
Amazon sells top womenswear of its own vendors in 12 weeks
03
Nov '14
Amazon.com, one of the leading online retailers of the world, selected and sold 25 percent of its own top women clothing brands within twelve weeks of time, that were successfully introduced by its own marketplace vendors, according to a recent report by Upstream Commerce, a global intelligence leader that provides analytical solutions for retailers.

With the research led by Dr. Shahi Geva, Upstream Commerce co-founder and CTO, Upstream Commerce sampled the top brands for the women’s clothing category -- 857 products compared at the style x colour level -- and, within these brands, at products newly-added by Amazon marketplace sellers. Then Upstream Commerce looked at the time it took Amazon to start selling these products itself, Upstream Commerce said in a statement.

Upstream Commerce CEO and co-founder, Amos Peleg said, “In an ideal business world, a vendor would love to know in advance what products will become best sellers, so if it appears that Amazon tracks its marketplace vendors’ product success and then decides, on short notice, to sell those products itself, this is very important news for the industry.”

“While performing competitive analysis for its clients of top women’s clothing brands sold on Amazon, Upstream Commerce noticed that 25 percent of the most important products first introduced by the marketplace vendors got picked and sold by Amazon within twelve weeks, with some brands seeing pick-up rates as high as 50 percent (Wacoal), and 73 percent (Sockwell),” he added.

Mr. Amos said, “We know that Amazon can act fast and introduce products quickly when it wants to. This is probably a case where product selection and merchandising are being informed by competitive intelligence -- and on a large scale.”

“We know that dynamic pricing (based on competitive intelligence) is an arena where Amazon has been playing an important role for quite some time now, so the possibility that Amazon is ‘stalking’ its vendors for their assortment as well, demonstrates a powerful practice where Amazon is (yet again) showing the way to the entire industry,” he added.

The Upstream Commerce Suite of Solutions empowers retailers to base all shopper-centric decisions on real-time market data. The retail intelligence leader’s highly configurable and flexible platform enables retailers to effectively manage their pricing strategy through accurately tracking and comparing product pricing, availability and promotions; pricing dynamically; optimizing product selection; monitoring MAP; and making relationships with suppliers better informed. (GK)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search