Home / Knowledge / News / Apparel/Garments / Gap set to open first Old Navy outlet in China's Shenzhen
Gap set to open first Old Navy outlet in China's Shenzhen
08
Nov '14
The American multinational clothing and accessories retailer Gap Inc. is set to open its first-ever Old Navy outlet in Shenzhen, a city located in the south of Southern China’s Guangdong Province, on November 8, 2014.

In a bid to tap in one of the world’s fastest growing markets, the Greater China region, the company has announced that it will expand the subsidiary division’s footprint faster than originally planned in mainland China, with its first locations in southern and northern China.

With plans to open some seven new Old Navy stores in five major Chinese cities in less than a year’s time, the purveyor aims to extend its reach even further with plans to open another in Beijing in December, 2014.

Jeff Kirwan, the president of Greater China for Gap Inc., states, “We continue to be excited by the response of Chinese customers to our brands. Both Gap and Old Navy have been warmly embraced, giving us confidence to continue our expansion in this vibrant region.”

According to a press statement, the Californian retailer has surpassed the mark of 100 Gap branded outlets across mainland China, Hong Kong and Taiwan since the debut of its first store launch in 2010.

Apart from its aggressive expansion strategy in China, the firm also has plans to expand in Taiwan. It is prepping up to open the fifth store, since the launch of its first one in March, 2014, in Hsinchu sometime in late November this year.

In addition to the fast growing brick-and-mortar business, the company has also seen strong growth in ecommerce and continues to push the boundaries between the physical and digital channels, exploring the use of interactive displays that extend customers’ access to its product both in and out of store.

“We want to lead the way in bringing omni-channel to life in China. It’s early days yet, but with the addition of virtual experiences both in our Gap stores and in other non-traditional locations, we hope to offer more points of access to our Chinese customer so she can shop our brands wherever, whenever and however she wants,” says Kirwan.

Gap Inc. opened its first namesake stores in November 2010 in Shanghai and Beijing along with simultaneous launch of a dedicated ecommerce site. Gap brand is now in 25 cities in mainland China, Hong Kong and Taiwan with three dedicated ecommerce sites (www.gap.cn, www.gap.hk, www.gap.tw) and a storefront on Tmall. The company launched its first Old Navy store and ecommerce site (www.oldnavy.cn) simultaneously in March this year, and already has five stores in three cities, as well as a shop on Tmall.

Owning brands like Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix, Gap Inc. products are sold in more than 90 countries worldwide through about 3,200 company-operated stores, almost 400 franchise stores, and e-commerce sites. Thecompany’s Fiscal year 2013 net sales were $16.1 billion. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Pexels

Textiles | On 27th Apr 2018

AWEX EMI sets new all-time record; touches 1847ac per kg

In the week ending April 27, 2018, the Eastern Market Indicator (EMI) ...

Indian exporters lobby FIEO urges lifting of ban on LoUs

Textiles | On 27th Apr 2018

Indian exporters lobby FIEO urges lifting of ban on LoUs

India’s exporters lobby Federation of Indian Export Organisations...

US GSP extension restored on 22 Apr, refunds not automatic

Apparel/Garments | On 27th Apr 2018

US GSP extension restored on 22 Apr, refunds not automatic

The US generalized system of preferences (GSP) programme was restored ...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Top executives
Textile industry, India

The event should be organised every year

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search