Home / Knowledge / News / Apparel/Garments / Flipkart & Euronet to offer gift codes via online banking
Flipkart & Euronet to offer gift codes via online banking
10
Nov '14
Flipkart, one of the leading online shopping destinations in India, has entered into a strategic partnership with Euronet India, a global leader in secure electronic transaction processing and payment solutions, to offer Flipkart’s digital gift codes across the country via banking portals.

Indian consumers across major banks will soon be able to use their online-banking portals and mobile banking applications to purchase digital codes which can be delivered instantly via their email accounts or through a text message in a secure fashion, using Euronet’s world class electronic transaction processing services.

These digital gift codes act as payment instruments for making ecommerce purchases and as effective alternatives to other conventional means of payment. The customer will not just be able to gift these codes, but also use them for self-consumption on Flipkart.

Himanshu Pujara, managing director of Euronet, India said, “E-commerce is an exploding business category. Globally, Euronet provides innovative payment alternatives that allow consumers the ability to purchase digital gift codes on a wide array of channels, in order to make purchases on various e-commerce sites.”

“In India, Euronet has been a pioneer in processing digital content and is working actively with all the mobile operators and direct-to-home providers in the country for rendering services to a multitude of channels. We are excited to foray into this growing segment and leverage our omni-channel distribution capabilities in this arrangement with Flipkart. This solution is now live with one of the largest private sector banks in the country and is expected to go live with a few more over the next couple of months,” he added.

Mausam Bhatt, senior director, marketing, Flipkart, said “Our customers are at the core of every conception. Gift cards are a growing category in India and we are happy to have Euronet as one of our partners in this space.”

“Indian customers will now be able to avail of this extremely user friendly instrument to purchase products and services offered on flipkart.com using a variety of unique bank channels that Euronet powers today. This initiative will not just help in bringing new customers on-board but can also potentially bring greater efficiency and scale in existing operations,” he added.

Flipkart, currently 14,000 people strong, has 26 million registered users clocking over 6 million daily visits.

Euronet Worldwide is an industry leader in processing secure electronic financial transactions. The company offers payment and transaction processing solutions to financial institutions, retailers, service providers and individual consumers. (GK)

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 27th Mar 2017

NYCEDC announces $51mn package for NYC garment industry

New York City Economic Development Corporation (NYCEDC), in...

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

India's fashion market to touch $30 bn by 2020: Report

The fashion market in India is estimated at $70 billion in 2016, with ...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search