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Amazon opens its digital market for Spreadshirt garments
10
Nov '14
Amazon, one of the leading online retailers in the world, is set to open its digital market for Spreadshirt sellers in UK. Spreadshirt is one of the world’s leading e-commerce platforms for on-demand printing of clothing and accessories.

On-trend and seasonal products on the Spreadshirt platform are chosen to be transferred to the Amazon UK marketplace, further extending sellers’ reach to their key customers and helping them interact on a much wider scale with their target audience.

Top sellers in the UK are t-shirts which mark a special occasion, clothing which honours a sports team and anything with a funny slogans or image, according to a statement.

The Spreadshirt platform connects millions of interesting ideas from businesses and individuals to the millions of consumers searching for ideas that resonate with them. It provides multiple channels to bring ideas to life on clothing. These points of sale include 3rd party e-commerce marketplaces like Amazon, white label and social media shops, and countless other applications using Spreadshirt’s (Application Programming Interface (API).

Spreadshirt CEO, Philip Rooke, said “The Amazon marketplace offers our designers and partners an additional opportunity to be seen by millions of engaging customers. This is a natural progression in our multichannel offering that will strengthen our sellers’ links to customers and attract new ones and drive their businesses forward.”

“eBay now offers B2C routes and other, previously industry-only players, are entering the consumer market. This diversification of sales channels can only benefit Spreadshirt and our sellers, so we’re making it an important part of our long-term strategy,” he added.

Initial figures from the leading e-commerce platform for print-on-demand clothing and accessories, show that sellers whose products are offered on Amazon can double or triple their revenue.

Spreadshirt is active in 18 markets and 10 languages and operates five production sites in Germany, Poland, the US, and Brazil. (GK)

Fibre2fashion News Desk - India


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