Home / Knowledge / News / Apparel/Garments / 'IPL great platform to promote apparel brands'
'IPL great platform to promote apparel brands'
11
Nov '14
Mr. Alok Dubey
Mr. Alok Dubey
“Sports events like IPL are a great platform for brands to not only convey their core promise to a much wider audience, but also to make a stronger and more enduring bond,” informs the Indian head of sportswear brand, U.S. Polo Assn.

Alok Dubey, CEO at the Indian operations of U.S. Polo Assn, spoke exclusively with fibre2fashion, on IPL as a platform to promote apparel brands, the Indian lifestyle sportswear and kidswear segment, preference of the brand for natural fibres over synthetic fibres, etc.

To a question on sports events like IPL providing opportunities to apparel brands to market their products, Alok Dubey adds, “Through contemporary sporting formats like these, one connects with existing and potential consumers in a high-involvement environment.

“And impact made thereon is much higher than in conventional advertising. Also, given the glamorous and dramatic nature of IPL, it's a glove fit for apparel brands.”

U.S. Polo Assn. is one of the most reputed brands for polo t-shirts, and is officially sanctioned by the United States Polo Association (USPA). The brand entered India in 2007 through a licensing agreement with Arvind Brands and today is sold in over 135 countries.

Alok Dubey is a sales and marketing professional with over 26 years of experience, in the retail and lifestyle brands industry. Apart from being the CEO of U.S. Polo Assn., he is the COO of the entire sportswear and denim or youthwear division of Arvind Brands.

Explaining the underlying message of true sportsmanship beneath the U.S. Polo Assn. brand, he informs, “U.S. Polo Assn. is inspired by and celebrates the game of Polo.”

He adds, “Be it in design philosophy or the imagery, at every step the brand strives to uphold the genuine spirit of polo and the vibrant set of traditions and values surrounding the game which has been preserved, and passed down by many generations now.

“The brand is rooted in classic American styling and has established synergies with what is authentic about the sport while honouring the tradition and grandeur of sportsmanship across categories like menswear, womenswear, kidswear, innerwear and accessories.”

Sharing his opinion on natural fibres, he says, “U.S. Polo Assn. has always supported the use of natural fibres as they have a history of being considered the highest quality fibers, valued for their comfort, soft feel and versatility, as well as being responsible and sustainable choice.”

Click here to read the whole interview.

Fibre2fashion News Desk - India


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search