Home / Knowledge / News / Apparel/Garments / Solvay's Rhodia to show Emana at Denim by Première Vision
Solvay's Rhodia to show Emana at Denim by Première Vision
14
Nov '14
Rhodia, the synthetic fibre and polymer specialist from France, is prepping up to showcase its first-ever line of skin and body friendly jeans, Emana Denim, at the forthcoming edition of the Barcelonan denim-led trade fair, Denim by Première Vision, slated to be held from November 19 to 20, 2014.

Made of bioactive-mineral-based polyamide yarns, which help in reducing the cellulite appearance, the line was first launched in New York and then in Brazil in partnership with the Brazilian designer Alexandre Herchcovitch during Fashion Rio’s November, 2013’s calendar.

The jean’s innovative yarns absorb the human body and returns infrared rays that interact with the body, thereby promoting skin benefits like increased firmness, smoothness, elasticity and cellulite reduction.

In addition to its skin benefits, the scientifically-proven technology enhanced jeans, which was made by a team of research and development professionals with an investment of over seven million dollars, adds extra softness and lightness to the denim fabric.

While speaking about the collection, the Rhodia owner Solvay Group’s head of Fibras, Renato Boaventura, said “We are reaching a moment of consolidation of Emana Denim in the world. With more than a hundred brands certified, Emana Denim is already a success in Latin America, Asia, and now we're presenting at the important denim market. With this product, Solvay, will help all women all over the world to take care of their bodies and become them more beautiful.”

The denim has been recently selected in the Best Product Innovation category of the ICIS Innovation Awards 2014, a ceremony which recognises innovations in the global chemical industry.

Commenting on the selection for the award, Boaventura said “For the Solvay group, the award for Emana is a source of pride in Brazilian technology being recognized by the global chemical community as the best product innovation in 2014.”

In Europe, Emana is produced and distributed in exclusivity by Fulgar, a global leading manufacturer of elastic covered spandex yarns.

Founded in 1998, Rhodia, which is a part of the Belgian chemical company Solvay, serves the consumer goods, automotive, energy, manufacturing and processes and electronics markets. The firm has 65 production sites worldwide, four research centres and four joint laboratories.

Established in 1863, Brussels-based Solvay assists industries in finding and implementing more responsible and value-creating solutions. It serves many markets, varying from energy and the environment to automotive and aeronautics or electricity and electronics. With a manpower of about 29,400 people in 56 countries, the company generated 9.9 billion € in net sales in 2013. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search