Home / Knowledge / News / Apparel/Garments / Undergirl set to design for PEI's Laundry by Shelli Segal
Undergirl set to design for PEI's Laundry by Shelli Segal
Nov '14
The sportswear and casualwear company Perry Ellis International (PEI) has entered into a license agreement with the New York City-based lingerie specialist Undergirl granting rights to design and distribute intimatewear under the former’s contemporary clothing brand Laundry by Shelli Segal in the US and Canada.

The innerwear collection, which would include shape-wear, sleepwear, loungewear and robes, is slated to be available for purchase sometime during Fall 2015 in leading department stores as well as lingerie websites such as barenecessities.com and figleaves.com.

Oscar Feldenkreis, the president and chief operating officer of PEI, said in a statement, “The success of the Laundry brand is driven by our capability to offer sophisticated styling across our product offerings. We welcome Undergirl’s partnership to enhance the brand's lifestyle portfolio, and are delighted with the potential this collaboration offers in bringing further expansion to our global reach.”

Undergirl’s creative director, David Cohen, also commented on the partnership, “After many years of focusing on organic growth, Undergirl has recently collaborated with leading entertainment properties such as Warner Bros, 20th Century Fox and Live Nation. We are excited to add such a modern, lively, fashion-forward brand like Laundry by Shelli Segal as a part of our expanding, sophisticated and contemporary Intimates and Sleepwear offerings.”

Founded in 1967, headquartered in Florida, PEI is a leading designer, distributor and licensor of a broad line of men’s and women’s apparels and accessories. The company’s products are available through all major levels of retail distribution. Through its wholly owned subsidiaries, the firm owns a portfolio of nationally and internationally recognized brands, including Perry Ellis, Jantzen, C&C California, Rafaella, Cubavera, Ben Hogan, Savane, Original Penguin by Munsingwear, Grand Slam and John Henry.

Incepted in 1996, Undergirl is a division of Underboss Productions, LLC. Known for fusing fashion with function, the label is favoured by high-profile celebs like Christina Aguilera, Miley Cyrus and Serena Williams. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search