Home / Knowledge / News / Apparel/Garments / Lee reintroduces the iconic 101 series in India
Lee reintroduces the iconic 101 series in India
18
Nov '14
To mark its 125th anniversary, the international denim brand Lee has re-launched its iconic design 101, which was first introduced in 1924, with a contemporary twist in India.

Available in all exclusive Lee outlets, large format stores and e-commerce channels across the country, the re-mastered version dubbed as 101+ is made from high grade selvage denim that is woven with a continuous thread using the narrow ‘shuttle looms’ which gives it impeccable toughness and durability.

Replete with smoothly bound edges, the fray-resistant long lasting range comes with the evergreen button-fly and a craft and care kit containing pumice stone and emery paper that helps the customer to create desired shades of fade in the denims.

While commenting on the collection the company marketing head, Lee Vipul Mathur, states, “As we mark our 125th year of apparel heritage, we just had to bring back the original bestseller and give it a new-age twist. The embellishments don’t however take away the core of the product which still comes from thorough craftsmanship and design.”

The line features an array of shirts, jackets and pants.

Founded in 1889 in Kansas, Lee is a true blue casual wear brand that combines the brawn of heritage with new age chic, creating a new lifestyle of sorts for the urban youth. In addition to the legendary outfits such as Union-all, Pressed denim, Loco Jacket and 11.05 oz. Jelt denim, the label also offers shirts, jackets, T-shirts, polos and tunics in various fits, collars, necklines, designs, hues and sleeve types. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search