Home / Knowledge / News / Apparel/Garments / Cherokee to launch new apparel brand with Reliance Retail
Cherokee to launch new apparel brand with Reliance Retail
22
Nov '14
US based apparel marketer, Cherokee Global Brands said in partnership with Reliance Retail, it will develop and launch a new original, fashionable and design led apparel brand in India.

This collaboration revolves over a recently developed brand concept to be launched in India through Reliance Trends, the apparel and accessories format of Reliance Retail.

“The partnership enables us to leverage Reliance Trends established marketing and retail distribution strengths to promote the new brand in India,” Cherokee said.

With this association, Reliance Trends will also further strengthen its proposition in the apparel segment by offering an original, fashionable, high quality, design-led brand to Indian consumers.

According to Cherokee, the apparel brand will be subsequently expanded globally.

“We are excited to partner with Reliance on this endeavour and continue developing relationships with world-class retailers in all major markets,” Howard Siegel, COO at Cherokee Global Brands said.

He added, “The combination of our efforts with Reliance’s strong sourcing, marketing and retail distribution is a definite formula for success.”

Akhilesh Prasad, CEO of Reliance Trends informed, “For years, we have been impressed with the quality of brands, managed and developed by Cherokee Global Brands.”

“We are now excited to partner with them on this key initiative and look forward to tremendous success together with the new offering,” he noted.

Cherokee Global Brands is a marketer of a portfolio of fashion and lifestyle brands including Cherokee, Carole Little, Tony Hawk and Hawk Brands, Liz Lange and Sideout.

The Company has license agreements with best-in-class retailers and manufacturers covering over 40 countries around the world. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: BGMEA

Apparel/Garments | On 27th Feb 2017

'Brands & buyers should help Bangladeshi factory owners'

Brands and buyers should come forward to help factory owners in...

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Courtesy: PT Indonesia Taroko Textile

Textiles | On 27th Feb 2017

Taiwan's Lealea to buy Tarako textile plant in Indonesia

Taiwan based textile manufacturer Lealea Enterprise Company, one of...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search