Home / Knowledge / News / Apparel/Garments / Cherokee to launch new apparel brand with Reliance Retail
Cherokee to launch new apparel brand with Reliance Retail
Nov '14
US based apparel marketer, Cherokee Global Brands said in partnership with Reliance Retail, it will develop and launch a new original, fashionable and design led apparel brand in India.

This collaboration revolves over a recently developed brand concept to be launched in India through Reliance Trends, the apparel and accessories format of Reliance Retail.

“The partnership enables us to leverage Reliance Trends established marketing and retail distribution strengths to promote the new brand in India,” Cherokee said.

With this association, Reliance Trends will also further strengthen its proposition in the apparel segment by offering an original, fashionable, high quality, design-led brand to Indian consumers.

According to Cherokee, the apparel brand will be subsequently expanded globally.

“We are excited to partner with Reliance on this endeavour and continue developing relationships with world-class retailers in all major markets,” Howard Siegel, COO at Cherokee Global Brands said.

He added, “The combination of our efforts with Reliance’s strong sourcing, marketing and retail distribution is a definite formula for success.”

Akhilesh Prasad, CEO of Reliance Trends informed, “For years, we have been impressed with the quality of brands, managed and developed by Cherokee Global Brands.”

“We are now excited to partner with them on this key initiative and look forward to tremendous success together with the new offering,” he noted.

Cherokee Global Brands is a marketer of a portfolio of fashion and lifestyle brands including Cherokee, Carole Little, Tony Hawk and Hawk Brands, Liz Lange and Sideout.

The Company has license agreements with best-in-class retailers and manufacturers covering over 40 countries around the world. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search