Home / Knowledge / News / Apparel/Garments / Fletcher declares new corporate name as Sunice
Fletcher declares new corporate name as Sunice
27
Nov '14
Fletcher Group, distributor of Sunice, AUR Golf, Tommy Hilfiger Golf, has announced that it will now operate under the name Sunice, effective immediatey.

The aim behind the name change is to align its corporate and product identity to focus better on a singular brand platform. Along with the name change, the company adopted a new corporate identity and a new website that will be launched next year. The changes are effective immediately, and all future business activity will be undertaken with the new name.

Conrad Tappert, president of Sunice said, “This change gives us a platform to continue the commitment around driving the Sunice brand. Combining a heritage dating back to 1976 with the current momentum that the brand is enjoying in the marketplace, it is the right time to make this change.”

“This is a logical next step for our company, as we launch new innovative products, expand offerings, and grow our distribution in new channels and markets,” he added.

Founded in Calgary in 1976, Sunice expanded into the golf apparel industry in the early nineties. The brand continues to co-exist in both the golf and ski world as a longtime expert and leader in the technical outerwear industry.

Sunice is dedicated to a unique concept of science and style. This is done by creating innovative design, using durable construction, and blending fashion-forward styling while using the latest in technical specialty fabrics.

Owned and operated by Fletcher Group, Sunice is a Quebec-based company with over 45 years of industry experience in marketing multiple brands in Canada and the United States. (GK)

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 21st Jul 2017

No shortage of cotton & yarn in country: Minister

There is no shortage of cotton and yarn in the country, and the...

Pic courtesy: Sutlej Textiles & Industries Ltd

Textiles | On 21st Jul 2017

Sutlej Textiles’ Q1 FY18 EBITDA expands to Rs 76.28 cr

Sutlej Textiles and Industries Ltd (STIL), one of India’s largest...

Textiles | On 21st Jul 2017

CAI revises 2016-17 cotton crop to 337.25 lakh bales

Cotton Association of India (CAI) has upwardly revised cotton crop...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X