Home / Knowledge / News / Apparel/Garments / Fletcher declares new corporate name as Sunice
Fletcher declares new corporate name as Sunice
27
Nov '14
Fletcher Group, distributor of Sunice, AUR Golf, Tommy Hilfiger Golf, has announced that it will now operate under the name Sunice, effective immediatey.

The aim behind the name change is to align its corporate and product identity to focus better on a singular brand platform. Along with the name change, the company adopted a new corporate identity and a new website that will be launched next year. The changes are effective immediately, and all future business activity will be undertaken with the new name.

Conrad Tappert, president of Sunice said, “This change gives us a platform to continue the commitment around driving the Sunice brand. Combining a heritage dating back to 1976 with the current momentum that the brand is enjoying in the marketplace, it is the right time to make this change.”

“This is a logical next step for our company, as we launch new innovative products, expand offerings, and grow our distribution in new channels and markets,” he added.

Founded in Calgary in 1976, Sunice expanded into the golf apparel industry in the early nineties. The brand continues to co-exist in both the golf and ski world as a longtime expert and leader in the technical outerwear industry.

Sunice is dedicated to a unique concept of science and style. This is done by creating innovative design, using durable construction, and blending fashion-forward styling while using the latest in technical specialty fabrics.

Owned and operated by Fletcher Group, Sunice is a Quebec-based company with over 45 years of industry experience in marketing multiple brands in Canada and the United States. (GK)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search